DirecTV’s logo to be placed on Boca Juniors shirts in new...
Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division. Having been agreed upon...
50+1 rule to be examined by DFL due to concerns over...
The German Football League (DFL) has revealed plans to strengthen the 50+1 ownership rule in football leagues across Germany as it fears it may...
Genius Sports elevates NBA collaboration with development of next gen platform
Second Spectrum, a Genius Sports company, has come together with the NBA in a multi-year partnership expansion naming Second Spectrum an Official NBA League...
Juventus Women’s team selects Bitget as its official sponsor
Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day. Juventus Women and Bitget’s partnershio is part...
Wolves cash in on AstroPay partnership through new debit card launch
Wolverhampton Wanderers and AstroPay have come together for the launch of a co-branded debit card with the Premier League club. The new offering looks to...
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...
Internacional extends EstrelaBet partnership offering ‘great results’
Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...
The Australian Football League and Fanatics unite in long-term collaboration
The Australian Football League (AFL) and Fanatics have come together for an exclusive 10-year retail and merchandising partnership.The collaboration has placed its focus on...
LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...
Grealish signs potential ‘record’ boot deal agreement with Puma
Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...