NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...
Polish football ‘significantly expands’ Opta Data use with Stats Perform
PKO BP Ekstraklasa is enhancing its official data partnership with Stats Perform which will give the league access to its Opta data.The data and...
Marseille continues ‘awareness and prevention’ venture with FDJ group
Olympique de Marseille (OM) and the FDJ group are continuing their partnership for three additional seasons as the latter’s sports betting brands continue to...
Golf governing bodies pursue wider audience in TikTok partnership
The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...
IMG enhances sports betting experience with PointsBet partnership
IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
Turkish basketball video content distributed with Sportradar
The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content.The deal will see...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...
MLB supports Distill Brands promotion in ‘creative’ partnership
Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...