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Sponsorship
Time to read: 2 min
Pokerstars clinches UFC branding for latest sponsorship activation
April 11, 2019
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Media Rights
Time to read: 3 min
Channel 4 elevates women's football coverage with new weekly show
April 11, 2019
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NHL
Time to read: 2 min
NHL strikes new partnership with MassMutual
April 11, 2019
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Sponsorship
Time to read: 2 min
Sunderland exploring the possibility of selling stadium naming rights
April 10, 2019
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Sponsorship
Time to read: 2 min
Goodwood extends Unibet partnership
April 10, 2019
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Fan Engagement
Time to read: 2 min
La Liga is making 'significant inroads' into key Asian markets
April 10, 2019
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Fan Engagement
Time to read: 2 min
Santos tunes into Spotify partnership
April 10, 2019
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Football
Time to read: 3 min
Vanarama's Daryl West on driving the National League's FIFA 20 campaign
April 10, 2019
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Media Rights
Time to read: 2 min
Fox Sports unites with Facebook to elevate Copa Libertadores coverage
April 9, 2019
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Sponsorship
Time to read: 2 min
FedEx Express deepens European football commitment with UEFA deal
April 8, 2019
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Fan Engagement
Time to read: 2 min
Borussia Dortmund to elevate engagement with Tik Tok entry
April 8, 2019
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Latest News
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PUMA strengthens partnership with Formula 1
April 8, 2019
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Media Rights
Time to read: 3 min
UFC unveils dedicated channel in Russia
April 5, 2019
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Fan Engagement
Time to read: 2 min
PGA Tour elevates fan engagement with Action Images
April 4, 2019
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Sponsorship
Time to read: 2 min
Grand National Festival extends relationship with Betway
April 4, 2019
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Media Rights
Time to read: 4 min
LaLiga ahead of the curve with new OTT service
April 4, 2019
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Sponsorship
Time to read: 2 min
Luna Bar backs USWNT with significant pay gap contribution
April 3, 2019
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Esports
Time to read: 2 min
ECB looks to engage new audience with esports
April 3, 2019
BREAKING
Asia
Time to read: 2 min
The UFC deepens fan engagement with Toutiao
April 2, 2019
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Sponsorship
Time to read: 3 min
Boots backs women's football with landmark deals
April 2, 2019
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Features & Analysis
Time to read: 3 min
STS, CEO - Mateusz Juroszek: Expanding sponsorship activities with KSW
April 2, 2019
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Sponsorship
Time to read: 3 min
FC Bayern Munich deepens Asian footprint with CIB partnership
April 1, 2019
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Fan Engagement
Time to read: 4 min
How Manchester City swiped right into a new market
April 1, 2019
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Features
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Features
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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