MCC ‘champions’ women’s cricket with first Test at Lord’s
Lord's is set to host its first-ever women's Test match in 2026, marking 50 years since Rachael Heyhoe Flint first led out an England...
BBC Sport adds 2025 Rugby World Cup to growing women’s sport...
BBC Sport has secured the rights to the 2025 Women’s Rugby World Cup in the UK during a time of growth for women’s rugby...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
ATP credits record sponsorship revenue to OneVision strategic plan
The ATP Tour has announced record sponsorship revenue for the 2024 season, citing continued growth with its partners, digital platforms and its OneVision strategic...
NFL fuels support for problem gambling with $6.4m grant
The National Football League (NFL) has reinforced its commitment to preventing problem gambling by extending its partnership with the National Council on Problem Gambling...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
Manchester City have a new corporate payments partner in Corpay
Premier League champions Manchester City have formed a new partnership with corporate payments company Corpay.The partnership will see the cross-border corporate payments brand connect...
UAE to replace Bangladesh as ICC Women’s T20 World Cup host
The ICC Women’s T20 World Cup is set to be played in the United Arab Emirates (UAE), despite original plans to be held in...