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Fan Engagement
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Premier League joins NBCUniversal SportsTech Accelerator
June 30, 2023
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Europe
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RSC Anderlecht nets Napoleon Sports sleeve sponsorship
June 30, 2023
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Latest News
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Betr now valued at $300m after a successful A2 funding round
June 30, 2023
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Football
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Fulham nets SBOTOP deal ahead of 23/24 PL season
June 29, 2023
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Latest News
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NHL selects Presidio to enhance the league's tech infrastructure
June 29, 2023
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Football
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Burnley signs W88 as kit sponsor for Premier League return
June 29, 2023
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Features & Analysis
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Bayern Munich to end £63M Qatar Airways sponsorship deal
June 28, 2023
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Football
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Sunderland AFC agrees new multi-year Nike partnership
June 28, 2023
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Football
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BMO becomes official North American partner of FIFA Women’s World Cup 
June 28, 2023
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Fan Engagement
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NFLPA and Black Men Vote shine a light on pressing issues in the US
June 28, 2023
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Football
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FIFA signs TAB as first Women’s World Cup betting partner
June 28, 2023
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Football
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AFC Bournemouth and Vitality extend "hugely successful partnership"
June 27, 2023
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Europe
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UFC becomes Betclic's first global partnership
June 26, 2023
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Fan Engagement
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The FA and Google agree new extension for a range of fan experiences
June 26, 2023
Alpine F1 Team car from the front.
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Horse Racing
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Ryan Reynolds and Rob McElhenney back Alpine F1 with €200m of funding
June 26, 2023
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Football
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Boca Juniors selects Betsson as its principle shirt sponsor
June 26, 2023
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Football
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FIFA chooses United States to host new 32-team Club World Cup format
June 26, 2023
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Basketball
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Reports: Qatar closes in on 5% stake takeover in Wizards and Capitals owner Monumental
June 23, 2023
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Football
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Hannover96 enlists StarGames new 'team presenter' sponsor
June 23, 2023
Southampton
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Football
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Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
June 23, 2023
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Data
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IBM confirms AI-powered commentary for Wimbledon highlights 
June 22, 2023
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Features & Analysis
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Aston Villa agrees multi-year deal with gambling firm BK8
June 22, 2023
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Football
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UEFA and Pepsi agree to extend partnership until 2027
June 22, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026