Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
Bayes Esports eyes up expansion with Genius Sports deal
Bayes Esports, a supplier of official esports live data, services and products, has partnered with Genius Sports as it looks to expand globally.As part...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...
WNBA and Delta Air Lines agree to new multi-year partnership
The Women’s National Basketball Association (WNBA) and Delta Air Lines have inked a new multi-year partnership, making Delta the Official Airline Partner of the...
RB Leipzig taps Merkur Group for German collaboration
Bundesliga side RB Leipzig has named gaming company Merkur Group as its official partner.For the first two years, the company will be prominently featured...
Formula One ordered to remove any Stake branding of F1 Team
Ahead of the upcoming Dutch Grand Prix this Sunday (25 August), the country’s Gaming Authority has ordered Formula One to remove any advertising of...
AS Monaco bolsters MENA relationship with Linebet deal
AS Monaco has named Linebet, an international sports betting site, as its betting partner for the Sub-Saharan Africa and MENA (Middle East and North...
UEFA names bet365 as ‘first-ever’ Champions League betting sponsor
UEFA has announced bet365 as the first sports betting brand to sponsor the UEFA Champions League (UCL) until the end of the 2026/27 season. As...
Betway sponsorship drive continues with Bologna FC
Bologna FC 1909 has become the latest professional football club to partner with online betting firm Betway, following two deals in England.The Italian Serie...
Australian Government injects investment into Pacific football
The Australian Government has renewed its partnership with Football Australia to support the development of elite football throughout the Pacific.A key aspect of the...