Everton joins Red Bull football family as new partner
Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership. Red Bull will receive...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
NFL and Bitpanda team up ahead of German return
The National Football League (NFL) has announced crypto exchange Bitpanda as an official European partner ahead of its upcoming regular-season games in the continent.Under...
F1 makes Lenovo a global partner in latest sponsorship shakeup
Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025.The Chinese...
TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...
Ontario sports’ gambling engagement continues as CFL renews major partner
The Canadian Football League (CFL) continues to place a strong emphasis on betting as a means of engaging with fans, resigning one of its...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...
Cleveland Browns signs local firm in 20-year stadium deal
Cleveland Browns has opted for a long-term sponsorship arrangement for its stadium naming rights via a deal with Huntington National Bank.The 20-year agreement will...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...