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Football
Time to read: 2 min
FC Barcelona and PRIME Hydration sign multi-year deal
July 4, 2023
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Europe
Time to read: 2 min
Poland’s Raków Częstochowa highlights web3 focus with Zondacrypto partnership
July 3, 2023
Flag of Manchester City in wind.
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Football
Time to read: 3 min
Manchester City propels OKX partnership with first team sleeve deal
June 30, 2023
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Europe
Time to read: 2 min
RSC Anderlecht nets Napoleon Sports sleeve sponsorship
June 30, 2023
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Latest News
Time to read: 3 min
Betr now valued at $300m after a successful A2 funding round
June 30, 2023
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Football
Time to read: 2 min
Fulham nets SBOTOP deal ahead of 23/24 PL season
June 29, 2023
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Latest News
Time to read: 2 min
NHL selects Presidio to enhance the league's tech infrastructure
June 29, 2023
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Football
Time to read: 2 min
Burnley signs W88 as kit sponsor for Premier League return
June 29, 2023
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Football
Time to read: 2 min
BMO becomes official North American partner of FIFA Women’s World Cup 
June 28, 2023
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Football
Time to read: 1 min
FIFA signs TAB as first Women’s World Cup betting partner
June 28, 2023
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Europe
Time to read: 2 min
UFC becomes Betclic's first global partnership
June 26, 2023
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Basketball
Time to read: 2 min
Reports: Qatar closes in on 5% stake takeover in Wizards and Capitals owner Monumental
June 23, 2023
Southampton
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Football
Time to read: 2 min
Southampton FC returns to ‘historic’ roots with Draper Tools sponsorship deal
June 23, 2023
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Football
Time to read: 2 min
UEFA and Pepsi agree to extend partnership until 2027
June 22, 2023
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Fan Engagement
Time to read: 3 min
AstroPay deepens presence in sports with Club Universidad de Chile sponsorship
June 21, 2023
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Europe
Time to read: 2 min
Fanatics moves ‘extensive’ US sports retail business to Europe with LaLiga deal
June 19, 2023
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Football
Time to read: 1 min
Villarreal CF and Joma expansion focuses on sustainability 
June 16, 2023
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Europe
Time to read: 2 min
LaLiga unlocks more ‘interactive experiences’ through Play Anywhere partnership
June 16, 2023
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Fan Engagement
Time to read: 2 min
Fanatics finalise Fexpro acquisition as it eyes LatAM expansion 
June 15, 2023
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Fan Engagement
Time to read: 2 min
RCD Espanyol chooses Stage Front as stadium naming rights partner
June 14, 2023
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Fan Engagement
Time to read: 2 min
United Airlines logo lands on front of Wrexham shirt
June 12, 2023
Crypto.com on sports betting
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Basketball
Time to read: 2 min
LA Lakers to keep ‘Crypto.com Arena’ name 
June 12, 2023
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Fan Engagement
Time to read: 2 min
Kindred and Rangers focus on 0% revenue from harmful gambling 
June 9, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026