New betting sponsorship deals announced in UK and Irish racing
Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals.In Ireland, the country’s largest independent...
MEO Arena’s Super Stage to Host Star-Studded Lineup as SBC Debuts...
SBC is gearing up for a show-stopping Super Stage debut at the impressive MEO Arena, one of Europe’s largest indoor sports venues. SBC Summit...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Everton joins Red Bull football family as new partner
Everton Football Club has confirmed Red Bull as its new official energy drink partner as part of a new multi-year partnership. Red Bull will receive...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
NFL and Bitpanda team up ahead of German return
The National Football League (NFL) has announced crypto exchange Bitpanda as an official European partner ahead of its upcoming regular-season games in the continent.Under...
F1 makes Lenovo a global partner in latest sponsorship shakeup
Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025.The Chinese...