Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
UFC featherweight contender Ilia Topuria links with Alphabook
Alphabook, the crypto-friendly sportsbook and casino operator, has confirmed a new collaboration with surging UFC knockout artist Ilia Topuria.The brand ambassador deal with Topuria...
Kindred: ‘Football and gambling should continue to work together’
Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...
Castore enhances La Liga footprint with Athletic Club
Spanish La Liga side, Athletic Club has confirmed a multi year collaboration sees the firm become the club’s ‘Official Kit Partner’ for the 2023-2024...
MLB and US Integrity renew partnership after “successful first season”
Sports wagering monitoring service US Integrity has announced that it will continue its partnership with Major League Baseball (MLB) following what both entities labelled...
Nashville SC pens four-year extension with Renasant Bank
Nashville Soccer Club has agreed to a four-year extension deal with its long-term partner Renasant Bank. Both started their joint business venture back in 2019...
FeedConstruct selected as principal partner of BRAVE CF MMA
FeedConstruct has struck a deal with fast growing Mixed Martial Arts (MMA) events promotion company BRAVE CF.As part of the new deal, BRAVE CF...
SIS strengthens horse racing sponsorship portfolio
SIS (Sports Information Services) has confirmed that its sponsorship for the stakes race on the Gran Premio Hipodromo Chile card that takes place on 29 April in...
AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...
UFC and Cosm partner to provide fans with VR experience
The Ultimate Fighting Championship (UFC) is aiming to make fans become even closer to the fights by partnering with immersive tech firm Cosm. The mixed...