Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE. Since the launch of the collaboration in 2015, Manchester...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival. The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
QuinnBet enhances UK presence with Peterborough link
QuinnBet has confirmed an official advertising partnership with Peterborough United, as the club is vying for a League One play-off spot.As a result of...
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
Newcastle United has reached a front-of-shirt sponsorship agreement with an unnamed company from the Middle East, according to reports.The Times has claimed that the...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
UFC featherweight contender Ilia Topuria links with Alphabook
Alphabook, the crypto-friendly sportsbook and casino operator, has confirmed a new collaboration with surging UFC knockout artist Ilia Topuria.The brand ambassador deal with Topuria...