SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
British Rowing has joined forces with outdoor change robe brand dryrobe in a year-long deal. As part of the partnership, dryrobe will supply custom dryrobe...
Canadian Premier League signs tonybet as official betting partner
The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet.Additional details around the partnership reveal that it will...
FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup. The deal ensures that the provider gets...
Premier League votes for ban on gambling shirt sponsorship
The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company. The groundbreaking...
Phoenix Suns and PayPal extend sponsorship deal until 2026
National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal. Extending the agreement until the end...
Arturo Vidal becomes official Novibet Global Brand Ambassador
Chilean footballer Arturo Vidal has become the global brand ambassador of European and LatAm gametech company Novibet. The 35-year-old central midfielder, who currently plays for...
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs...
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs.In the latest development for British...
Chelsea FC agrees seven-year partnership with Tempus Ex
Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...
NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...
Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs. Being...