Manchester City extends Midea partnership for more ‘exciting future projects’
Manchester City has announced the extension of its existing partnership with global home appliance producer Midea. The renewed agreement extends to both men’s and women’s...
Gambling’s future role in English football explored in latest SBC Leaders...
Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships. In a...
BCCI selects Adidas as kit supplier for India’s cricket team
Sportswear manufacturer Adidas has been selected as a principal sponsor of the Indian cricket team by the Board of Control for Cricket in India...
BetVictor deepens support for Canadian basketball
BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.As the operator expands its presence in...
WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...
Racing Club enlists Betsson as new shirt sponsor for 2023-24 season
Argentinian football team Racing Club has heralded its ‘excellent management’ in being able to agree a deal with sports betting operator Betsson to appear...
WTT maintains China support for future international events
World Table Tennis (WTT) has named the Agricultural Bank of China as the next sponsor of its upcoming international events calendar. This not only strengthens...
Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...