Newcastle United on verge of Sela deal to replace Fun88
Newcastle United is reportedly in advanced talks with Saudi sports management company Sela to replace Fun88 as the club’s front-of-shirt sponsor. Talks are already at...
Report: NBA sponsorship revenue skyrockets to $1.4bn
As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue. A recent report by Sponsor United revealed...
The esports report – China backs Microsoft and Activision Blizzard deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Manchester City extends Midea partnership for more ‘exciting future projects’
Manchester City has announced the extension of its existing partnership with global home appliance producer Midea. The renewed agreement extends to both men’s and women’s...
Gambling’s future role in English football explored in latest SBC Leaders...
Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships. In a...
BCCI selects Adidas as kit supplier for India’s cricket team
Sportswear manufacturer Adidas has been selected as a principal sponsor of the Indian cricket team by the Board of Control for Cricket in India...
BetVictor deepens support for Canadian basketball
BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.As the operator expands its presence in...
WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...
Racing Club enlists Betsson as new shirt sponsor for 2023-24 season
Argentinian football team Racing Club has heralded its ‘excellent management’ in being able to agree a deal with sports betting operator Betsson to appear...
WTT maintains China support for future international events
World Table Tennis (WTT) has named the Agricultural Bank of China as the next sponsor of its upcoming international events calendar. This not only strengthens...