Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
Sportradar has announced a new three-year partnership with Indian cricket team Delhi Capitals.The deal concludes that Sportradar is now the official technology partner of...
Barnsley FC secures US Mobile as its new front-of-shirt sponsor
English Football League (EFL) League One side Barnsley Football Club has agreed to a new front-of-shirt sponsorship with mobile network operator US Mobile. The deal...
Tipico passes the NASCAR finish line with Front Row Motorsports deal
Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...
Lions look to bolster fan experience with Fanatics
Championship contenders Millwall F.C. are eyeing elevated fan engagement through a long-term multichannel retail partnership with Fanatics.Under the terms of the deal, Fanatics has...
Betano nets Brazilian Série B naming rights deal
Série B of the Brazilian Championship will change its name to Série B Betano for the remainder of this year. The international bookmaker Betano secured...
Report: Gambling sponsorships remain ‘individual choice’ for clubs in Scotland
After the decision of Premier League clubs to halt gambling shirt-sponsorships, The Scottish Professional Football League (SPFL) has confirmed that ‘individual sponsorships will remain...
LeBron James’ UNINTERRUPTED partners with Tapcart to go direct-to-consumer
UNINTERRUPTED, an athlete empowerment program founded by NBA legend LeBron James, has partnered with mobile commerce platform Tapcart to enhance its direct-to-consumer model. By leveraging...
ICC votes in favour of gambling kit sponsorships
Shirt sponsorship deals with gambling companies have been granted approval in a collective decision taken by the International Cricket Council (ICC). Although still implementing strict...
Man City’s Gündoğan ‘hugely excited’ to be involved in OKX metaverse
Manchester City captain Ilkay Gündoğan, will feature in the second instalment of cryptocurrency exchange OKX’s latest ‘OKX Collective’ metaverse titled ‘Make Your Play’. The Manchester...
‘The beginning of a promising future’ as Santos FC names Blaze...
Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor.The two-year deal will see the online sports betting...