RCB secures shirt sponsorship deal with Qatar Airways
The Royal Challengers Bangalore (RCB) has signed Qatar Airways as its official front-of-jersey partner ahead of the new cricket season. The Indian Premier League (IPL)...
The PFL adds DAZN Bet as official partner ahead of European...
As the MMA promotion continues its global expansion, The Professional Fighters League (PFL) has announced a new partnership with DAZN Bet. It builds on the...
MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
The NHL confirms Veikkaus as official partner
The National Hockey League has announced Finnish gaming firm, Veikkaus, as an official partner.As a result of the expansion, the state-backed gaming monopoly will...
UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...
Bayern Munich deepens Allianz partnership with 10-year extension
Bundesliga champions FC Bayern Munich have extended their long-standing partnership with insurance company Allianz for an additional 10 years running until 2033. Allianz’s relationship with...
UEFA gets Lidl onboard as an official partner for the Euro...
Food retailer chain Lidl has announced that it is an official partner to both UEFA EURO 2024 and the European qualifiers for both competitions.This...
Fanatics agrees 10-year manufacturer deal with NHL
Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas. Commencing from...
Giuoco Calcio selects Esselunga as newest sponsor signing
Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...
Kevin De Bruyne inks endorsement deal with McDonalds
Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in...