The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...
Report: Premier League a step closer to betting sponsorship ban
According to a report from The Times, Premier League clubs are set to agree upon a ruling that would ban gambling companies from front-of-shirt...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Manchester City announces SportyBet as club’s African betting partner
Manchester City Football Club have announced pan-African betting market leader SportyBet as the club's official betting partner in the continent. Under the terms of the...
RCB secures shirt sponsorship deal with Qatar Airways
The Royal Challengers Bangalore (RCB) has signed Qatar Airways as its official front-of-jersey partner ahead of the new cricket season. The Indian Premier League (IPL)...
The PFL adds DAZN Bet as official partner ahead of European...
As the MMA promotion continues its global expansion, The Professional Fighters League (PFL) has announced a new partnership with DAZN Bet. It builds on the...
MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
The NHL confirms Veikkaus as official partner
The National Hockey League has announced Finnish gaming firm, Veikkaus, as an official partner.As a result of the expansion, the state-backed gaming monopoly will...
UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...