Kaseya replaces FTX as Miami Heat’s new arena sponsor
National Basketball Association (NBA) franchise the Miami Heat has announced a long-term partnership with IT management and security software company Kaseya as the team’s...
FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership
FIFA Women’s World Cup 2023 has signed Australian wine brand Jacob’s Creek as its latest sponsorship partner ahead of the competition’s start. Australia and New...
Stake.com touches gloves with Nasukawa for world champion’s boxing debut
Crypto betting platform Stake.com has become the official betting partner of kickboxing world champion Tenshin Nasukawa’s boxing debut on April 8.Nasukawa stepped down from...
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
The Stock Car Pro Series - a touring car auto racing series based in Brazil - has secured Parimatch as a sponsor.The two-year partnership...
Gilbert Burns links with Stake ahead of UFC 287
As he prepares for a significant welterweight collision this weekend, Gilbert Burns has confirmed a new partnership with online sports betting and casino operator,...
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
The Spring Cup at Newbury Racecourse has been sponsored by online gambling company, Betgoodwin.The newly named Betgoodwin Spring Cup Handicap Stakes will take place...
New Zealand Rugby scores adidas deal extension
New Zealand Rugby (NZR) and adidas have continued their partnership that will see the team keeping their three-stripes-branded uniforms. The renewed apparel deal, part of...
Report: Premier League a step closer to betting sponsorship ban
According to a report from The Times, Premier League clubs are set to agree upon a ruling that would ban gambling companies from front-of-shirt...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Manchester City announces SportyBet as club’s African betting partner
Manchester City Football Club have announced pan-African betting market leader SportyBet as the club's official betting partner in the continent. Under the terms of the...