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Sponsorship
BREAKING
Italy
Time to read: 3 min
F1's Alfa Romeo completes rebrand following PKN Orlen deal
January 3, 2020
BREAKING
UK
Time to read: 3 min
Rooney collaborates with 32Red for 'Stay In Control' series
January 2, 2020
BREAKING
North America
Time to read: 2 min
Sentry seals ten year PGA Tournament of Champions sponsorship
January 2, 2020
BREAKING
Regions
Time to read: 4 min
Insider Sport’s Year In Review:
July – August
December 24, 2019
BREAKING
Italy
Time to read: 3 min
Coca-Cola takes over as Supercoppa title sponsor
December 18, 2019
BREAKING
North America
Time to read: 2 min
The NHL toasts Anheuser-Busch extension
December 18, 2019
BREAKING
North America
Time to read: 2 min
Pechanga Casino Resort becomes founding
partner of SoFi Stadium and Hollywood Park
December 18, 2019
BREAKING
Latest News
Time to read: 3 min
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
December 18, 2019
BREAKING
Europe
Time to read: 3 min
SBC announces strategic 2020 partnership deal with GLMS
December 13, 2019
09:55
BREAKING
Fan Engagement
Time to read: 2 min
UFC deepens engagement with Snapchat collaboration
December 13, 2019
BREAKING
Fan Engagement
Time to read: 2 min
StubHub deal set to boot London Irish engagement
December 13, 2019
01:57
BREAKING
Spain
Time to read: 2 min
Mikel López de Torre: Promoting integrity through sponsorship
December 13, 2019
BREAKING
Fan Engagement
Time to read: 3 min
LeBron James unites with Calm to promote mental fitness
December 11, 2019
BREAKING
Esports
Time to read: 2 min
MLB pens extended Sony gaming deal
December 11, 2019
BREAKING
Fan Engagement
Time to read: 2 min
SPFL deepens engagement with IMG Arena 
December 11, 2019
BREAKING
Europe
Time to read: 3 min
FDJ becomes official partner of Paris 2024
December 11, 2019
BREAKING
Latest News
Time to read: 3 min
McLaren strengthens cycling footprint with latest racing investment
December 10, 2019
BREAKING
Regions
Time to read: 3 min
Dean Akinjobi: The importance of creative sponsorship activations
December 10, 2019
BREAKING
Sponsorship
Time to read: 2 min
ROKiT becomes inaugural sponsor
of the all-female W Series
December 9, 2019
BREAKING
UK
Time to read: 2 min
Manchester City unveil Marathonbet training kit sponsorship
December 6, 2019
Stadium
BREAKING
Fan Engagement
Time to read: 3 min
Manchester United strengthens Chinese footprint with Alibaba Group
December 6, 2019
BREAKING
Sponsorship
Time to read: 2 min
CONIFA names Sportsbet.io as World Football Cup 2020 sponsor
December 4, 2019
BREAKING
Fan Engagement
Time to read: 2 min
FavBet lands heavyweight brand ambassador in Filip Hrgović
December 3, 2019
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026