Knicks oversees sustainability efforts with MSC Cruises partnership
MSC Cruises has become the official cruise line partner of NBA side the New York Knicks in a multi-year agreement.The firm will gain brand...
Peruvian football’s top-division strengthens Betsson partnership
The Peruvian Football Federation (FPF) has announced that it is continuing its partnership with gambling company Betsson for another four years.Building on its commitment...
Duelbits enters snooker in WST title sponsorship
The World Snooker Tour (WST) has formed a collaboration with Duelbits, as the crypto casino company is named the title sponsor of all three...
Delta Air Lines navigates Utah Jazz stadium rebrand
Delta Air Lines has acquired the naming rights for the stadium of NBA side Utah Jazz.The multi-use sports and entertainment centre, home to the...
Kindred makes charitable moves at Middlesbrough and enters kickboxing space
Middlesbrough FC’s sponsor Kindred Group has revealed that it is donating its front of shirt branding space to MFC Foundation.Replacing its usual Unibet logo,...
ATP Tour promotes a healthier environment with Nilox partnership
The ATP has announced a deal with Nilox which sees the Italian E-Scooter and E-Bike company become an official partner of the ATP Tour...
Colo Colo celebrates ‘largest partnership in Chilean football’ with Coolbet
Chilean football team Colo Colo has debuted its partnership with Estonian sports betting company, Coolbet.The Macul-based operator officially closed the sponsorship of the club...
Chemist Warehouse serves Australian Open sponsor for a further three years
The Australian Open has extended its Chemist Warehouse partnership by a further three years.The organisation has outlined the shared focus on ‘fitness, family and...
Botafogo nets biggest sponsorship in 128-year history with Parimatch
Botafogo de Futebol e Regatas has signed a partnership with Parimatch as it takes the main branding spot on the team's kit for the...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.Supporting the clubs against Premier...