UEFA names Crypto.com as Champions League’s first crypto sponsor
UEFA has named Crypto.com its first and exclusive cryptocurrency sponsor for the Champions League. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
AC Milan scores new crypto partner in Bitpanda
AC Milan has confirmed that Bitpanda will become the club’s new official crypto trading partner ahead of the 2024/25 Serie A season. The partnership will...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Kevin Durant acquires minority share in PSG
NBA superstar Kevin Durant has acquired a minority share in Ligue 1 club Paris Saint-Germain via his investment company Boardroom Sports. The figure invested by...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
La Liga gains Luckia as new international gambling sponsor
La Liga has named Luckia as its gaming and entertainment sponsor in a three-year deal that will see the gambling firm promoted across the...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
UEFA to continue to innovate alongside long-standing partner Sony
UEFA has renewed its long-standing partnership with Sony Interactive Entertainment (SIE) for another three years. The technology company will continue to receive brand visibility across...