Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
La Liga gains Luckia as new international gambling sponsor
La Liga has named Luckia as its gaming and entertainment sponsor in a three-year deal that will see the gambling firm promoted across the...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
UEFA to continue to innovate alongside long-standing partner Sony
UEFA has renewed its long-standing partnership with Sony Interactive Entertainment (SIE) for another three years. The technology company will continue to receive brand visibility across...
English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in...
WWE experienced a “historical performance” during Q2, but whilst UFC continued to post positive results, the mixed martial arts organisation prepares for trial in...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...