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Sponsorship
BREAKING
Esports
Time to read: 3 min
ANJ tightens regulation on gambling partnerships in France 
June 1, 2023
Man holding an Arsenal badge.
BREAKING
Fan Engagement
Time to read: 2 min
Arsenal extends Camden Town Brewery deal into 2023/24 season
June 1, 2023
BREAKING
Fan Engagement
Time to read: 3 min
iGamingDaily - Analysing the true value of Premier League partnerships 
May 31, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Heineken extends F1 partnership due to 'phenomenal growth'
May 31, 2023
BREAKING
Football
Time to read: 3 min
Crystal Palace signs Kaiyun Sports as sports betting partner 
May 31, 2023
BREAKING
Football
Time to read: 2 min
Newcastle United on verge of Sela deal to replace Fun88
May 25, 2023
BREAKING
Basketball
Time to read: 3 min
Report: NBA sponsorship revenue skyrockets to $1.4bn
May 25, 2023
The esports report image.
BREAKING
Asia
Time to read: 4 min
The esports report - China backs Microsoft and Activision Blizzard deal
May 25, 2023
BREAKING
Football
Time to read: 2 min
Manchester City extends Midea partnership for more 'exciting future projects'
May 23, 2023
White Premier League flag waving in the wind
BREAKING
Football
Time to read: 1 min
Gambling’s future role in English football explored in latest SBC Leaders Magazine issue
May 23, 2023
BREAKING
Asia
Time to read: 2 min
BCCI selects Adidas as kit supplier for India’s cricket team
May 23, 2023
Credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
BetVictor deepens support for Canadian basketball
May 22, 2023
Hong Kong to suspend sports betting legalisation push
BREAKING
Basketball
Time to read: 2 min
WNBA announces Sony Entertainment as latest commercial partner 
May 22, 2023
BREAKING
Football
Time to read: 2 min
Racing Club enlists Betsson as new shirt sponsor for 2023-24 season
May 18, 2023
BREAKING
Asia
Time to read: 2 min
WTT maintains China support for future international events
May 16, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City Women's Greenwood drops NFT trainers in OKX metaverse
May 15, 2023
BREAKING
Asia
Time to read: 2 min
AFA focuses to increase fan engagement across India through Xiaomi deal
May 15, 2023
BREAKING
Africa
Time to read: 2 min
WTT signs first-ever table tennis crypto sponsorship with Floki 
May 12, 2023
BREAKING
Asia
Time to read: 2 min
Manchester City renews NEXEN TIRE sponsorship deal
May 11, 2023
BREAKING
Cycling
Time to read: 2 min
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
May 11, 2023
BREAKING
Horse Racing
Time to read: 2 min
Pirelli becomes official tyre sponsor of the Goodwood Festival
May 10, 2023
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 1 min
QuinnBet enhances UK presence with Peterborough link 
May 5, 2023
BREAKING
Europe
Time to read: 2 min
Newcastle replacing Fun88 with ‘unnamed’ £25m shirt sponsor
May 4, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026