Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...
BOXXER partners with ‘born-and-bred’ Manchester business
UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...
Old Trafford naming rights spark interest of Manchester United sponsor
Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...
RFU secures “transformative” stadium rights deal for Twickenham with Allianz
Twickenham, England’s home of rugby union, will now be named the Allianz Stadium as part of a multi-year deal between the Rugby Football Union...
Sustainability at the forefront of Juventus and Enel partnership
Juventus is placing an increased emphasis on sustainability with the addition of Enel as its new official energy partner. In a bid to bring football...
FC Barcelona to elevate the fan experience with ticketing partner Fever
FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...
Stoke City divested from bet365 in major change to long-running ownership...
The ownership structure of EFL Championship club Stoke City FC is undergoing a transformation, chiefly relating to the club’s long-standing association with bet365.Stoke City...
Malta FA Trophy gains Meridianbet as title sponsor
The Malta Football Association (FA) has announced a multi-year partnership with online sports betting and gaming group Meridianbet Group.At the heart of the agreement,...
Bayer Leverkusen to end Castore deal after two years
Bundesliga champions Bayer Leverkusen are reportedly set to end its kit manufacturing deal with Castore after just two years. German sports news site Kicker reveals...
Scottish football sees latest betting deal as Hibernian names new partner
UK sports is seeing a plethora of betting partnerships, particularly in football. Whilst much of the focus has been on the English system, deals...