English rugby league joins football and racing with betting sponsorship code
English rugby league has become the latest major sport in the country to publicise its code of conduct governing the future of its sponsorship...
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in...
WWE experienced a “historical performance” during Q2, but whilst UFC continued to post positive results, the mixed martial arts organisation prepares for trial in...
West Brom and Cardiff score big with new betting deals
Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...
Liverpool and Lucozade look to ‘bring the energy’ as global partners
Liverpool Football Club has named Lucozade as its latest global partner with a view to “re-establish its significant presence and deep-rooted history with the...
SPFL and William Hill: determining balance of betting sponsorship in Scottish...
The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...
Pitbull becomes first artist to name sports venue
Florida International University (FIU) Athletics has announced a partnership with international superstar and entrepreneur Armando Christian Pérez, better known as Pitbull.Under the deal, FIU...
BOXXER partners with ‘born-and-bred’ Manchester business
UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...
Old Trafford naming rights spark interest of Manchester United sponsor
Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...
RFU secures “transformative” stadium rights deal for Twickenham with Allianz
Twickenham, England’s home of rugby union, will now be named the Allianz Stadium as part of a multi-year deal between the Rugby Football Union...
Sustainability at the forefront of Juventus and Enel partnership
Juventus is placing an increased emphasis on sustainability with the addition of Enel as its new official energy partner. In a bid to bring football...