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Sponsorship
BREAKING
Fan Engagement
Time to read: 1 min
FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership
April 13, 2023
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Features & Analysis
Time to read: 3 min
Premier League votes for ban on gambling shirt sponsorship
April 13, 2023
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Basketball
Time to read: 3 min
Phoenix Suns and PayPal extend sponsorship deal until 2026
April 13, 2023
BREAKING
Football
Time to read: 2 min
Arturo Vidal becomes official Novibet Global Brand Ambassador
April 13, 2023
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Horse Racing
Time to read: 3 min
Betfred initiates ‘substantial investment’ into British horse racing with Epsom Downs sponsorship
April 12, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea FC agrees seven-year partnership with Tempus Ex
April 12, 2023
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BREAKING
Basketball
Time to read: 2 min
NBA legend Charles Barkley partners with FanDuel to 'Think Like a Player'
April 11, 2023
BREAKING
Basketball
Time to read: 2 min
Kaseya replaces FTX as Miami Heat's new arena sponsor
April 6, 2023
BREAKING
Fan Engagement
Time to read: 2 min
FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership
April 6, 2023
Two boxing gloves punching each other.
BREAKING
Asia
Time to read: 2 min
Stake.com touches gloves with Nasukawa for world champion’s boxing debut
April 6, 2023
BREAKING
Horse Racing
Time to read: 2 min
Stock Car Pro Series secures Parimatch sponsorship as 2023 season begins
April 5, 2023
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Latest News
Time to read: 1 min
Gilbert Burns links with Stake ahead of UFC 287 
April 4, 2023
BREAKING
Europe
Time to read: 2 min
The Spring Cup’s Betgoodwin sponsorship lauded as ‘an excellent fit’
April 4, 2023
BREAKING
Latest News
Time to read: 2 min
New Zealand Rugby scores adidas deal extension 
April 3, 2023
BREAKING
Football
Time to read: 3 min
Report: Premier League a step closer to betting sponsorship ban
March 30, 2023
BREAKING
Football
Time to read: 2 min
Manchester City and Axi celebrate women in new partnership extension 
March 30, 2023
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Football
Time to read: 2 min
Manchester City announces SportyBet as club's African betting partner
March 29, 2023
credit: Shutterstock
BREAKING
Asia
Time to read: 3 min
RCB secures shirt sponsorship deal with Qatar Airways
March 29, 2023
PFL
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Fan Engagement
Time to read: 2 min
The PFL adds DAZN Bet as official partner ahead of European expansion 
March 27, 2023
BREAKING
Fan Engagement
Time to read: 2 min
MLB and Booking.com partner to 'simplify' the fan travel experience
March 24, 2023
BREAKING
Europe
Time to read: 2 min
The NHL confirms Veikkaus as official partner 
March 23, 2023
BREAKING
Europe
Time to read: 2 min
UEFA Women’s Football signs PlayStation to sponsorship lineup
March 23, 2023
BREAKING
Football
Time to read: 2 min
Bayern Munich deepens Allianz partnership with 10-year extension
March 23, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026