Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
British & Irish Lions gear up for 2025 Australia tour with...
The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...
Monster Energy to fuel Southampton FC next season
Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season. Monster will collaborate with the Saints on new...
London Mayor puts 2040 Olympics and WrestleMania plans in motion
Sadiq Khan is doubling-down on his efforts to bring the Olympics to London for a record fourth time, as well as bringing WWE’s WrestleMania...
UKGC advises Palace and Forest to stop playing on the edge...
The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...