British & Irish Lions gear up for 2025 Australia tour with...
The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...
Monster Energy to fuel Southampton FC next season
Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season. Monster will collaborate with the Saints on new...
London Mayor puts 2040 Olympics and WrestleMania plans in motion
Sadiq Khan is doubling-down on his efforts to bring the Olympics to London for a record fourth time, as well as bringing WWE’s WrestleMania...
UKGC advises Palace and Forest to stop playing on the edge...
The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...
West Ham Utd to uncover the ‘Flip Side of Florida’ during...
Ahead of its US pre-season tour, West Ham United has linked with Visit Jacksonville to showcase the Floridian state during its friendly fixtures. Visit Jacksonville...
Manchester City partners with Premier League familiar face Betway
English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...
Real Madrid first sports team to post €1bn in revenue
Real Madrid have posted a revenue exceeding €1bn for its last financial year, marking the first time a sports team has ever reached this...
PSL renamed Betway Premiership in record sponsorship deal
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...
McLaren and Mastercard join forces in major sponsorship deal
Mastercard and the McLaren F1 Racing Team are looking to deliver ‘priceless’ experiences in a new multi-year sponsorship agreement. The global payments company aims to...