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Sponsorship
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Europe
Time to read: 2 min
UEFA gets Lidl onboard as an official partner for the Euro 2024
March 22, 2023
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Latest News
Time to read: 2 min
Fanatics agrees 10-year manufacturer deal with NHL
March 21, 2023
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Fan Engagement
Time to read: 2 min
Giuoco Calcio selects Esselunga as newest sponsor signing
March 21, 2023
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Football
Time to read: 2 min
Kevin De Bruyne inks endorsement deal with McDonalds
March 21, 2023
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Football
Time to read: 2 min
Atlético Madrid bags new official sponsorship with AVIS deal
March 20, 2023
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Fan Engagement
Time to read: 2 min
TikTok and MLS sign brand-boosting partnership deal
March 20, 2023
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Football
Time to read: 2 min
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World Cup
March 17, 2023
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Basketball
Time to read: 2 min
OlyBet announces official sponsorship deal with EuroLeague Basketball
March 17, 2023
Brazil referees association calls for Serie A suspension after match-fixing claims
BREAKING
Football
Time to read: 2 min
Fortaleza nets ‘biggest sponsor in history’ with Novibet
March 15, 2023
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Fan Engagement
Time to read: 2 min
Manchester United hits the sweet spot with Cadbury deal extension
March 14, 2023
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Europe
Time to read: 2 min
Shakhtar Donetsk’s relationship with Parimatch comes to a close
March 13, 2023
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Latest News
Time to read: 2 min
Liverpool confirms Expedia sleeve sponsorship extension 
March 13, 2023
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Football
Time to read: 2 min
DirecTV’s logo to be placed on Boca Juniors shirts in new sponsorship deal
March 9, 2023
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Football
Time to read: 2 min
Juventus Women's team selects Bitget as its official sponsor
March 9, 2023
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Football
Time to read: 2 min
Wolves cash in on AstroPay partnership through new debit card launch 
March 8, 2023
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Latest News
Time to read: 3 min
Boston Red Sox selects BetMGM as official sports betting partner
March 8, 2023
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Football
Time to read: 2 min
Internacional extends EstrelaBet partnership offering ‘great results’
March 7, 2023
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Latest News
Time to read: 3 min
The Australian Football League and Fanatics unite in long-term collaboration
March 7, 2023
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Fan Engagement
Time to read: 2 min
LA Rams to tap into Kraft Analytics data to enhance fan engagement
March 7, 2023
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Football
Time to read: 2 min
Grealish signs potential 'record' boot deal agreement with Puma
March 7, 2023
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Basketball
Time to read: 2 min
Klarna teams with Don C to design custom Chicago Bulls sneakers
March 6, 2023
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Football
Time to read: 2 min
Potential Toney ban not related to Brentford's Hollywoodbets sponsor consideration
March 3, 2023
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Fan Engagement
Time to read: 2 min
FanDuel eyes nationwide exposure in MLB collaboration 
March 2, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026