Team GB and Adidas cement long-term partnership ahead of Paris Olympics
The UK’s Team GB Olympic team has extended its long-term partnership with Adidas which will see it become one of the longest-running athletics partnerships. The...
Football and horse racing unveil betting sponsorship codes
Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...
MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
AFC Bournemouth has announced Asian gambling company bj88 as its front-of-shirt partner for the next two seasons.In a record-breaking deal, bj88 is set to...
PGMOL to gain deeper match data insights via Kitman Labs partnership
The Professional Game Match Officials Limited (PGMOL) has partnered with sports data firm Kitman Labs to gain deeper insights on match analytics.Kitman Labs will...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...