The FA extends FA Cup Emirates sponsorship for further four years
England’s Football Association (FA) has extended its title sponsorship with Emirates for the FA Cup in a new four-year deal. The title sponsorship will now...
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues...
In recent years, the sports betting landscape in Latin America has undergone a transformative shift. Once overshadowed by markets in Europe and North America,...
NFL drives innovation with solidified Sony partnership
The NFL has named Sony its official technology partner, with the Japan-based multinational also becoming the league’s official headphone manufacturer.Under the agreement, Sony and...
NBC breaks personal record of $1.25bn in ad revenue for 2024...
NBCUniversal has confirmed that it has recorded $1.25bn in advertising revenue as part of its coverage of the 2024 Olympics in Paris. This represents a...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...