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Europe
Time to read: 2 min
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
May 4, 2023
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Latest News
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UFC featherweight contender Ilia Topuria links with Alphabook
April 28, 2023
Fans singing at football game. FA Cup
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Comment
Time to read: 3 min
Kindred: ‘Football and gambling should continue to work together’
April 27, 2023
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
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Europe
Time to read: 2 min
Castore enhances La Liga footprint with Athletic Club
April 26, 2023
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Integrity
Time to read: 2 min
MLB and US Integrity renew partnership after "successful first season"
April 26, 2023
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Football
Time to read: 2 min
Nashville SC pens four-year extension with Renasant Bank
April 26, 2023
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Latest News
Time to read: 1 min
FeedConstruct selected as principal partner of BRAVE CF MMA
April 24, 2023
Huge media coverage secured for French racing’s flagship fixture
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Horse Racing
Time to read: 2 min
SIS strengthens horse racing sponsorship portfolio
April 24, 2023
USL - Shutterstock
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Fan Engagement
Time to read: 2 min
AT&T secures US Soccer deal extension ahead of packed football schedule
April 24, 2023
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Fan Engagement
Time to read: 2 min
UFC and Cosm partner to provide fans with VR experience
April 20, 2023
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Asia
Time to read: 2 min
Sportradar and Delhi Capitals eye cricket talent with next-gen tech deal
April 20, 2023
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Football
Time to read: 2 min
Barnsley FC secures US Mobile as its new front-of-shirt sponsor
April 20, 2023
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Horse Racing
Time to read: 2 min
Tipico passes the NASCAR finish line with Front Row Motorsports deal
April 19, 2023
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Football
Time to read: 2 min
Lions look to bolster fan experience with Fanatics 
April 19, 2023
Betano
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Football
Time to read: 2 min
Betano nets Brazilian Série B naming rights deal
April 18, 2023
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Football
Time to read: 2 min
Report: Gambling sponsorships remain ‘individual choice’ for clubs in Scotland 
April 18, 2023
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Latest News
Time to read: 2 min
LeBron James' UNINTERRUPTED partners with Tapcart to go direct-to-consumer
April 18, 2023
Cricket player hitting ball
BREAKING
Asia
Time to read: 2 min
ICC votes in favour of gambling kit sponsorships 
April 17, 2023
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Football
Time to read: 2 min
Man City's Gündoğan 'hugely excited' to be involved in OKX metaverse
April 17, 2023
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Football
Time to read: 2 min
‘The beginning of a promising future’ as Santos FC names Blaze main sponsor
April 17, 2023
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Comment
Time to read: 3 min
SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote
April 17, 2023
BREAKING
Latest News
Time to read: 2 min
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
April 14, 2023
Ball hitting the back of a football net.
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Data
Time to read: 2 min
Canadian Premier League signs tonybet as official betting partner
April 14, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026