Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
Hilton to continue to support McLaren drivers in partnership extension
McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team. The...
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing...
The Brazilian sports ecosystem is preparing for one of the biggest regulatory developments and commercial opportunities in its history - the launch of a...
MLS and Apple’s Beats to embark on delivering “amazing experiences”
Major League Soccer (MLS) and audio products company Beats have agreed a new partnership ahead of the 2024 season. Beats - subsidiary of tech giant...
Fulham FC extends Kitman Labs partnership for deeper analytical depth
Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs has extended the scope of its partnership with Fulham FC. The partnership will enable the Premier League club’s...
New York Jets VP of Finance: UK is an ‘enormous opportunity...
The New York Jets were one of six NFL franchises in 2021 to be granted marketing rights in the UK to bolster its fan...
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
The McLaren Formula One Team has announced a partnership with Optimum Nutrition as the team’s official sports nutrition partner ahead of the 2024 race...
Stake.com and Lucky Block ink MMA deals in latest sports marketing...
Engagement between cryptocurrency betting and MMA continued to grow this week as two of the sector’s most high-profile operators, Stake.com and Lucky Block, inked...
LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
FC Porto & Betano to launch inclusive activations across Dragão stadium
FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans. Last Saturday, the Portuguese club...