RB Leipzig ends long-lasting Nike ties with Puma deal
German football team RB Leipzig has announced a partnership with sports brand Puma, cutting ties with Nike after a decade.As part of the agreement,...
Borussia Dortmund scores with PRIME Hydration partnership
German top flight football team Borussia Dortmund (BVB) has announced a partnership with influencer-created energy drink brand PRIME Hydration.BVB has become the latest sports...
BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
Public interest and visibility in boxing is the highest it has been in years, with the sport thrust into the spotlight by a series...
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
The scope of Clube Atlético Mineiro’s commercial partnership with Greek multinational betting operator Betano has been expanded with two key new caveats.Kaizen Gaming-owned sportsbook...
BoyleSports maintains racing momentum with John Hanlon deal
BoyleSports has teamed up with John ‘Shark’ Hanlon as his official stable partner and will donate €100k to charity if Hewick wins the Cheltenham...
NJ Devils & RWJBarnabas Health initiate jersey patch deal
New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner.The agreement strengthens a nearly...
Bundesliga & Sportradar aim for further innovation until 2032
The Bundesliga has announced a new multi-year extension to its long-standing partnership with Sportradar for an additional six years. The partnership will now last until...
Emirates serves up ace partnership with Wimbledon
Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams.As...
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment.MaxBet has become...
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy.The partnership will see Lille utilise...