Entain’s Ladbrokes Aus partners with UFC in regional deal
Entain has signed a two-year contract renewal with the UFC in Australia and New Zealand, swapping its Neds brand with Ladbrokes Australia as the...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
UEFA renews “dynamic partnership” with Just Eat until 2027
UEFA has announced it has renewed its sponsorship agreement with online takeaway service Just Eat as the official food delivery partner of UEFA’s club...
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real...
Liverpool FC Captain Virgil van Dijk and former England Lioness Jill Scott MBE have joined Heineken as the company’s global ambassadors for its latest...
BLAST R6 names seven partners ahead of São Paulo
In partnership with Ubisoft, BLAST has announced seven partners ahead of the Six Invitational 2024 (SI) event in São Paulo, Brazil.BLAST has welcomed seven...
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
DraftKings & BetMGM take advantage of $7m Super Bowl ads
Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...
Premier League club finances debate shows no signs of dying down
Legal discussions around Premier League financial fair play (FFP) rules are set to continue and perhaps even escalate according to Sky News.According to the...
Betano builds up global sports profile with CONMEBOL deal
Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation.The partnership will run...