AC Milan partners with ComeAve & Tamias for innovative shopping experience

AC Milan has announced a joint partnership with ComAve and Tamias to develop an innovative shopping experience for Rossoneri fans.The agreement with both brands,...

AFC Bournemouth signs partnership with Asset Alliance Group

AFC Bournemouth has announced a multi-year partnership with commercial vehicle specialists Asset Alliance Group.The collaboration makes Asset Alliance Group an official partner of the...

MetLife Stadium to host 2026 FIFA World Cup final

New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...

Real Madrid secures first-ever kit sleeve sponsorship

Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...

McLaren adds Airwallex to growing partnership portfolio

The McLaren Formula 1 team has announced Airwallex as its latest multi-year partner ahead of the 2024 season.Airwallex will provide McLaren with its suite...

Manchester United launches co-branded energy drink

Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...

NSE stacks up its partnership roster with Pringles

National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...

Saudi Arabia’s PIF explores Premiership Rugby investment

Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.According to The Telegraph, PIF has reportedly...

DraftKings adds LeBron James to sports partnership roster

DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...

2024 Olympics gears up with Visa & Fibank custom debit cards

Ahead of the 2024 Olympics this summer in Paris, Visa and b are collaborating to create unique debit and credit cards with the official...