San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
Arsenal signs multi-year partnership with MG Motors UK
Arsenal has announced MG Motors UK as the club’s official automotive partner after signing a multi-year agreement.MG Motors will support both of Arsenal’s men’s...
FIFA elevates fan experience with Visa partnership extension
FIFA has extended its global partnership with Visa until 2027 ahead of the FIFA World Cup 2026. The world football governing body announced Visa as...
AFA adds FeedConstruct to growing sponsorship portfolio
The Argentine Football Association (AFA) has announced a new sponsorship with sports data provider FeedConstruct. Under the terms of the commercial agreement, FeedConstruct will become...
AC Milan continue to promote air quality with Clivet partnership renewal
AC Milan has announced it has renewed its partnership with air conditioning solutions company Clivet. The company will remain as the Serie A club’s Air...
Paolo Guerrero to strengthen Betsson’s LatAm expansion
Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson. The global partnership aims to further strengthen Betsson’s...
F1’s AlphaTauri confirms new team name ahead of 2024 campaign
Red Bull’s sister outfit AlphaTauri has revealed it will emerge from the Formula 1 winter break as Visa Cash App RB. The rebrand comes after...
World Athletics and Sony sponsorship introduces Hawk-Eye to track and field
World Athletics and Japanese technology company Sony have announced a three-year agreement that expires in 2026. As part of the sponsorship, Sony will support all...
Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.Messi and the...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.Naranja...