Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
TATA Group renews IPL sponsorship with record-breaking deal
The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal. TATA Group has...
Skoda inks new partnership with Chelsea Women’s team
Chelsea Women have announced a new partnership with Skoda UK as the team's official car partner. The team was accompanied to Stamford Bridge by Skoda’s...
Sports Illustrated to lay off entire staff amid publisher’s termination
Decorated sports magazine Sports Illustrated has informed its staff base that it will be laying off employees that work on the publication. An email was...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’
BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.Ireland's largest independent bookmaker and...
AC Milan & CFI Financial partner to offer fans “unique opportunities”
AC Milan has announced CFI Financial Group as the club’s official online trading partner to offer its global fanbase tailored benefits and experiences. The Serie...