Paolo Guerrero to strengthen Betsson’s LatAm expansion
Peru’s all-time record goalscorer Paolo Guerrero has become the exclusive global casino ambassador for betting operator Betsson. The global partnership aims to further strengthen Betsson’s...
F1’s AlphaTauri confirms new team name ahead of 2024 campaign
Red Bull’s sister outfit AlphaTauri has revealed it will emerge from the Formula 1 winter break as Visa Cash App RB. The rebrand comes after...
World Athletics and Sony sponsorship introduces Hawk-Eye to track and field
World Athletics and Japanese technology company Sony have announced a three-year agreement that expires in 2026. As part of the sponsorship, Sony will support all...
Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.Messi and the...
Argentine football takes a fintech focus with Naranja X partnership
The Argentine Football Association (AFA) has strengthened its links to the fintech sector via a partnership with Naranja X, a Spanish-language market focused firm.Naranja...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
TATA Group renews IPL sponsorship with record-breaking deal
The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal. TATA Group has...
Skoda inks new partnership with Chelsea Women’s team
Chelsea Women have announced a new partnership with Skoda UK as the team's official car partner. The team was accompanied to Stamford Bridge by Skoda’s...
Sports Illustrated to lay off entire staff amid publisher’s termination
Decorated sports magazine Sports Illustrated has informed its staff base that it will be laying off employees that work on the publication. An email was...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...