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Sponsorship
BREAKING
Partners
Time to read: 2 min
Genius Sports strikes B.League data and video streaming collaboration
April 15, 2021
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Hospitality
Time to read: 3 min
Arizona integrated into PGA Tour and DraftKings partnership
April 15, 2021
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Social
Time to read: 2 min
OneFootball inks Ligue 1 editorial content collaboration
April 14, 2021
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Partners
Time to read: 2 min
Paris 2024 Olympic organisers entrust cybersecurity responsibilities to Cisco
April 13, 2021
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Latest News
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Barcelona overtakes Real Madrid as Forbes' most valuable club
April 13, 2021
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Partners
Time to read: 2 min
Clubs in Crisis grassroots fund opens for applications
April 12, 2021
BREAKING
Sponsorship
Time to read: 2 min
Manchester City enlists noon.com for Middle East marketing
April 12, 2021
BREAKING
Sponsorship
Time to read: 2 min
MansionBet passes the hurdle with Sky Sports Racing deal
April 9, 2021
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Partners
Time to read: 2 min
Everton signs short-term ‘strategic deal’ with MyGames
April 9, 2021
BREAKING
Partners
Time to read: 3 min
Southampton secures 'biggest sponsorship in club's history' with Sportsbet.io renewal
April 8, 2021
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Partners
Time to read: 2 min
Hyperice secures multi-team deal with US Soccer
April 8, 2021
BREAKING
Partners
Time to read: 3 min
LaLiga renews Banco Santander title sponsorship
April 8, 2021
BREAKING
Latest News
Time to read: 3 min
Manchester City reveals £126m losses for 2019/20
April 7, 2021
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Partners
Time to read: 2 min
Cazoo moves into horse racing with Epsom Derby sponsorship
April 6, 2021
BREAKING
Partners
Time to read: 3 min
San Jose Earthquakes form ‘game changing’ partnership with PayPal
April 6, 2021
BREAKING
Partners
Time to read: 2 min
Genius Sports and NFL form fan-focused partnership
April 6, 2021
BREAKING
Partners
Time to read: 3 min
Anthony Joshua gives back to boxing community with Revolut
April 6, 2021
BREAKING
Partners
Time to read: 2 min
AC Milan adds BMW to premium partner sponsorship category
April 1, 2021
BREAKING
Partners
Time to read: 3 min
PFL secures Socios.com fan engagement partnership
April 1, 2021
BREAKING
Latest News
Time to read: 3 min
New-look Champions League reforms pushed back as ECA hits stumbling block
April 1, 2021
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Partners
Time to read: 2 min
TikTok expands sports sponsorship portfolio with Extreme E deal
April 1, 2021
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Esports
Time to read: 4 min
How can Africa bridge the gap between esports and new technologies?
March 31, 2021
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Partners
Time to read: 2 min
TeamViewer makes first foray into motorsport with Mercedes
March 31, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026