Ralph Lauren secures multi-team MLB sponsorship deal
Designer fashion company Ralph Lauren has secured a sponsorship arrangement with Major League Baseball (MLB), featuring three collections involving products from four teams.
The Chicago...
Six Nations to remain free-to-air in Virgin Media and RTÉ tie-up
The Six Nations Championship will remain on free-to-air television in Ireland following the finalisation of the ‘first partnership of its kind’ between the rugby...
Manchester United misses out on £200m sponsorship deal as fans blast...
Manchester United has missed out on a £200 million commercial partnership due to the cessation of discussions with ecommerce company The Hut Group (THG)...
RCA ‘reasonably relaxed’ about Royal Ascot fan attendance
David Armstrong, Chief Executive of the Racecourse Association (RCA), has said that he is ‘reasonably relaxed’ about the return of spectators for the Royal...
Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
NFL 2021 Draft attracts third-highest overall viewership
The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
Stats Perform tells a ‘deeper sports story’ with PressBox launch
Sports data and analytics firm Stats Perform has unveiled PressBox - its newly-launched ‘all-in-one online platform’, bringing together data-driven insights, video clip discovery and data...