UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...
Bayern Munich deepens Allianz partnership with 10-year extension
Bundesliga champions FC Bayern Munich have extended their long-standing partnership with insurance company Allianz for an additional 10 years running until 2033.
Allianz’s relationship with...
CNL Finals to be hosted at Allegiant Stadium in Las Vegas
Concacaf has announced that the 2022-23 Concacaf National League (CNL) Finals will be held at the Allegiant Stadium in Las Vegas, Nevada for the...
UEFA gets Lidl onboard as an official partner for the Euro...
Food retailer chain Lidl has announced that it is an official partner to both UEFA EURO 2024 and the European qualifiers for both competitions.
This...
Giuoco Calcio selects Esselunga as newest sponsor signing
Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.
The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...
Chelsea could move grounds as the club eyes Stamford Bridge upgrade
Premier League side Chelsea is looking into building a new stadium that would leave the team without a home ground for the next four...
Argentina gives free access to nation’s friendlies in March
The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team.
A newly...
Kevin De Bruyne inks endorsement deal with McDonalds
Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in...
Atlético Madrid bags new official sponsorship with AVIS deal
Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS.
According to...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...