‘The beginning of a promising future’ as Santos FC names Blaze...

Campeonato Brasileiro Série A side Santos FC has named online sportsbook Blaze as a main sponsor. The two-year deal will see the online sports betting...

SBOTOP ‘hopeful’ relationship with Leeds can continue following PL sponsorship vote

Following news that Premier League teams will no longer host front-of-shirt gambling sponsorships, SBOTOP has underlined the importance of partners having a period of...

FIFA launches ITT in Austria and Switzerland for the 2026 World...

Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights. With the...

Canadian Premier League signs tonybet as official betting partner

The Canadian Premier League (CPL) has signed a new sponsorship deal with online gaming firm tonybet. Additional details around the partnership reveal that it will...

Fanatics renews contract with the Cleveland Browns

Person holding a phone with the Fanatics logo in front of the company's website.
Digital sports platform and licensed sports merchandise provider Fanatics has secured an extension to its e-commerce partnership with the Cleveland Browns NFL team. Fanatics will...

Premier League votes for ban on gambling shirt sponsorship

The Premier League has announced that clubs have agreed a vote in favour of a ban on front-of-shirt sponsorships displaying a gambling company.  The groundbreaking...

Sony Sports Network secures rights for UEFA EURO broadcasts in India

Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India.  Reaching the agreement with the Union of...

Arturo Vidal becomes official Novibet Global Brand Ambassador

Chilean footballer Arturo Vidal has become the global brand ambassador of European and LatAm gametech company Novibet.  The 35-year-old central midfielder, who currently plays for...

Chelsea FC agrees seven-year partnership with Tempus Ex

Chelsea Football Club has entered into a seven-year partnership agreement with technology sports and entertainment firm Tempus Ex Machina to help develop new and...

CBS’ football dedicated network ‘Golazo’ launches

CBS Sports’ Golazo Network has officially launched and becomes a “first-of-its-kind” football dedicated show for its US audience.  The 24 hour digital football network will...