Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.
The English top-flight has...
Serie A clubs attempt to block CVC-led private investment bid
Seven Serie A clubs have made an attempt to block the division’s $2 billion private investment deal, penning a letter to league President, Paolo...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.
Under the terms of the agreement...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.
Under the terms of the agreement, which marks...
‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.
The Turkish consumer electronics brand’s...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).
As a result...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.
The partnership and investment, overseen...
Leading Irish sports bodies call for gambling advertising overhaul
The Gaelic Athletic Association (GAA) and Gaelic Players Association (GPA) have called for an overhaul of gambling advertising regulations in Ireland.
Both governing bodies have...