UK hosts European Athletics Champs for the first time via Birmingham...

The 2026 European Athletics Championships are going to be held in Birmingham, British Athletics revealed. Following its legacy of the Commonwealth Games this summer, the...

Athletic Club calls on Digi for new shirt sponsor

Athletic Club has named Digi, the telecommunications arm of operator DIGI Communications, as an official sponsor. The operator's branding will now be displayed on the...

Eighth richest person Mukesh Ambani sets eyes on Liverpool FC

Indian Businessman, Mukesh Ambani, has expressed interest in taking over Premier League club, Liverpool FC. Ambani, who has a net worth of around £90 billion...

talkSPORT betting ambitions come to fruition as talkSPORT Bet launched

The UK gained another active betting brand this week as talkSPORT’s talkSPORT Bet brand hit the market.  A joint venture between the sports media and...

BOXXER and bet365 – the ‘alignment of values’ between a boxing...

Women’s boxing is taking centre stage again this weekend, as Natasha Jonas takes on Marie-Eve Dicaire at Manchester’s AO Arena, just two weeks after...

Goulamirian faces unbeaten Egorov in upcoming VBET-sponsored fight

The fight between Arsen Goulamirian and Aleksei Egorov on 19 November is to be sponsored by sports betting and gaming operator, VBET. Goulamirian, the WBA...

Brighton brings in Zoe Johnson to spearhead women’s football development

Zoe Johnson has been appointed as the new Managing Director of women’s and girls’ football at Brighton & Hove Albion. Following an external recruitment process,...

Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal

Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor. The partnership sees...

Rubicon Raw energises GB Snowsport athletes under new partnership

GB Snowsport has created a partnership with Rubicon RAW, which will see the energy drink group support British skiers and snowboarders. As the Milan-Cortina Olympic...

Messi expands crypto links with Sorare

Lionel Messi is joining French NFT trading card platform Sorare as both an investor and a brand ambassador. https://twitter.com/Sorare/status/1590337343902580738 CNBC reported that the Paris Saint-Germain forward...