Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.
The agreement will see the firm...
Sheffield United nets new partnership with Bartercard UK
Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.
The collaboration means that the financial trade...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.
The...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.
Hollywoodbets will...
RMG and RCTC sign India-facing media deal for UK and Ireland...
The Racecourse Media Group (RMG) has signed a media rights distribution agreement with the Royal Calcutta Turf Club (RCTC), covering UK and Irish horse...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...
Bundesliga secures UK coverage via exclusive Sky Sports deal
Sky Sports has expanded its football coverage in the UK - securing a four-year rights deal to the German Bundesliga in the UK and...
Rugby League World Cup 2021 set for postponement
The Rugby League World Cup 2021 (RLWC2021) is set to be postponed until the end of 2022, according to the Hull Daily Mail.
After heavyweights...
UK government approves Premier League rights renewals
The UK government has approved the Premier League’s rolling-over media rights deals with Sky Sports, BT Sport, Amazon Prime and BBC Sport.
Earlier in May,...