NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.
Under the terms of...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.
A statement from the franchise...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.
The multiyear agreements...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..
As a...
NHL to review TV broadcasting deals in revenue search
The National Hockey League (NHL) will split its next broadcasting rights package between two networks, as it continues to search for new revenues.
According to...
SheBelieves Cup breaks Fox Sports viewing audiences
The US women’s national team's (USWNT) triumph over Canada in the group stages of the SheBelieves Cup broke viewing records for the competition on...
Chase Distillery joins British and Irish Lions as sponsor
The British and Irish Lions has chosen Chase Distillery as its Official Vodka and Gin sponsor ahead of its upcoming South African tour.
Under the...
FITEQ makes token donation to Premier League star ambassador
The International Teqball Federation (FITEQ) has donated a customised Teq table to Premier League star Raúl Jimenez as a token of appreciation for his...
Athletes Unlimited enlists trio of sponsors for inaugural volleyball season
Athletes Unlimited has signed Gatorade, Hyperice and Mariner Wealth Advisors as the main commercial sponsors for its inaugural volleyball tournament.
The organisation, a network of...
NFL enters negotiations over broadcasting fees
The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting.
As reported...