ESPN considering ‘shareholder value’ of NFL rights package
Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...
Nascar extends global reach with IMG partnership
Nascar has penned a record international deal with the stock car racing series' broadcast partner IMG for the 2021 season.
The deal, which will see...
UFC’s Mackenzie Dern clinches agreement with Betmotion
UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion.
The one year contract sees Dern - who...
Memphis Grizzlies signs deal with WynnBET as operator continues expansion
National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET.
Under the terms of the latest agreement with...
NHL takes equity stake in PointsBet via new partnership
The National Hockey League (NHL) has formed a multi-year partnership with online betting operator PointsBet, covering the United States and Australia.
Under the terms of...
2021 Super Bowl posts lowest viewership ratings since 2007
The 2021 Super Bowl LV drew in an average viewing audience of 96.4 million on CBS Sports, making the annual National Football League (NFL)...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...
ProSieben builds on Super Bowl success with ELF expansion
German broadcaster ProSieben has gained the media rights to the new European League of Football (ELF) following successful viewership figures for the latest Super...
Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Vegas Golden Knights selects Upick as NHL sponsor
The Vegas Golden Knights has become the first National Hockey League (NHL) franchise to pen a deal with a Mexican sponsor in sportsbook Upick.
Under...