Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.
Launching on 1 July, the deal will cover the men’s,...
UEFA declines request to light up Allianz Arena in protest
UEFA has turned down a request to light up the Allianz Arena in rainbow colours to mark Germany’s final group stage fixture of the...
Genius Sports boosts AFA fan engagement via data deal
Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.
As...
Karate Combat inks FreeSports broadcasting extension
Karate Combat, the brand which promotes the first, full-contact professional karate competition, and UK free-to-air sports network FreeSports have extended their existing broadcast arrangement.
Under...
New Zealand PM backs transgender athlete Laurel Hubbard
New Zealand Prime Minister Jacinda Ardern has offered her support to transgender weightlifter Laurel Hubbard, after she was chosen to represent the country at...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.
Made up of 20 MLS clubs, along with the potential...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.
Under the terms of the deal, Stone...
LaLiga turns over record €5.045bn income for 2019/20
The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.
As part of the partnership, Ralph Lauren and G2...