Bookies Corner: Hope for the Hammers among European ‘sleeping giants’
Over a month later, the World Cup is long gone and punters' attention is turning back to the domestic and European football schedule, but...
Capitals to give Hyundai Motor America ‘unparalleled exposure’
The Washington Capitals and Hyundai Motor America have linked to form an automotive partnership.
During the NHL team’s games, the automaker's branding will be visible...
Fulham FC gains ‘invaluable’ data support from Acronis
Fulham FC has announced a three-year partnership with global and visionary cyber protection company, Acronis.
The company will be supported by EveryCloud.co.uk as its ‘Strategic...
Fanatics joins IBIA following opening at Washington Commanders
Fanatics Betting and Gaming has made the move in joining the International Betting Integrity Association (IBIA).
The online and retail sports betting division of the...
Barry Geraghty added to William Hill’s ‘stellar stable of racing ambassadors’
Former jockey Barry Geraghty has joined William Hill’s portfolio of horse racing ambassadors.
The Irishman will offer his thoughts on stories in the horse racing...
VfB Stuttgart accelerates marketing strategy with SPORTFIVE
VfB Stuttgart has revealed it will be collaborating with sports rights marketer SPORTFIVE for an initial period of five years up to and including...
USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite
The 2024 Copa America is going to be hosted by the USA, featuring 10 teams from South America and six from North and Central...
Cruzeiro inks shirt deal with Betfair on return to Serie A
Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair.
The betting company’s branding is placed on the chest of the team's shirt,...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.
The agreement will...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.
New content and fan experiences with current and...