Cinch termination leaves SPFL seeking new principal partner
The Scottish Professional Football League (SPFL) is seeking a new principal partner after Cinch activated its option to end the deal early after two...
FIFA to celebrate 100 years of the World Cup across three...
FIFA will commemorate the 100th edition of the World Cup by uniting three continents and six countries as co-hosts of the FIFA World Cup...
AS Roma links with Riyadh Season in new sponsorship
Riyadh Season has continued its focus on sports, announcing a new collaboration with AS Roma, which will see one of the world’s largest annual...
Genius Sports elevates fan engagement with Premier League Data Zone
In a bid to deepen fan engagement, Genius Sports has inked a new deal with Premier League Productions (PLP) to enhance live broadcasts for...
FC Porto extends New Balance kit supplier deal
New Balance (NB) has revealed that it has extended its kit-supplying partnership with FC Porto.Coming off the back of several expired high-profile deals like...
Stage set for UK and Ireland to host EURO 2028
Following the decision of Turkey to delay its candidacy to 2032, the UK and Ireland are set to run unopposed to host the 2028...
IMG picked by PWR to drive fan engagement with women’s rugby
IMG has been chosen by Premiership Women’s Rugby (PWR) to support the league’s development of its new digital and content channels strategy. PWR will utilise...
PA Betting Services deepens racing portfolio with iRace Media acquisition
PA Media Group and its subsidiary PA Betting Services have finalised the acquisition process of Singapore-based horse racing data firm iRace Media.As a result...
The NFL looks to provide clarity over sports betting policy
The NFL has moved to provide clarity in its policy on sports betting and player sanctions.After the repeal of PASPA, almost a dozen players...
UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...