Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon
As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....
Boston Red Sox selects BetMGM as official sports betting partner
Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...
Internacional extends EstrelaBet partnership offering ‘great results’
Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...
PSG reportedly in the running to purchase Stade de France stadium
Ligue 1 champions Paris Saint-Germain are reportedly keen on moving across the French capital to the Stade de France after hitting a roadblock in...
The Australian Football League and Fanatics unite in long-term collaboration
The Australian Football League (AFL) and Fanatics have come together for an exclusive 10-year retail and merchandising partnership.The collaboration has placed its focus on...
LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...
Grealish signs potential ‘record’ boot deal agreement with Puma
Manchester City and England player Jack Grealish has become one of the new faces of Puma after agreeing a new long-term boot deal with...
Antetokounmpo brothers invest in MLS franchise Nashville SC
NBA Champion Giannis Anetetokounmpo and his brothers, Thanasis, Kostas and Alex, have made an undisclosed investment into Major League Soccer (MLS) franchise Nashville SC. The...
Annual Lithuanian basketball competition sponsored by Betsafe
Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania. The Betsson-owned brand is already the title...
Amnesty urges Premier League to dive deeper into Newcastle ownership
Amnesty International has urged the Premier League to take a closer look into Newcastle United’s ownership ties with its Saudi Public Investment Fund (PIF)...