Australian Open takes long-standing Kia partnership to 2028
The Australian Open has announced that its partnership with Kia will now be extended to 2028.Kia ambassador and 22-time Grand Slam champion Rafael Nadal...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.The mobile-first...
BHA reduces number of times a whip can be used in...
Several adjustments have been introduced by the British Horseracing Authority (BHA) in regards to the use of the whip in the sport.The regulation which...
FIH adds JSW to list of partners for Hockey Men’s World...
The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela. As...
Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.The...
FC Barcelona engages with Chinese fans via Daka collectibles deal
FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons.The deal, which sees the creation...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.Supporting the clubs against Premier...
Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship
LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2. The deal sees the shopping centre of the Lille metropolis become an official...
Castore to provide bespoke playing and training range to Surrey Cricket
Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season.The partnership aims to offer fans a greater level...
Over 30 Cameroon ‘Under-17s’ footballers fail age tests prior to AFCON
Over 30 Cameroon football players have failed age tests and are now disqualified from playing in the nation's Under-17 side.The news comes shortly before...