Betcris links up with Panamanian Baseball Federation
LatAm sports betting operator Betcris has added to its network of new sponsorships secured over the past year after signing a new partnership with...
Angel City FC joins National Women’s Soccer League
Newly formed side Angel City Football Club (ACFC) has confirmed that it has been accepted into the National Women’s Soccer League (NWSL).
The announcement means...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...
British Touring Car Championship goes live with new Motorsport.tv channel
The British Touring Car Championship (BTCC) has launched its very own channel on Motorsport.tv, part of the Motorsport Network.
The deal will allow BTCC to...
Beckham’s Guild Esports signs multi-million mystery sponsorship deal
UK gaming startup Guild Esports has penned a three-year sponsorship deal worth up to £3.6 million with an anonymous financial technology company.
The business, which...
49ers select Joov as official light therapy partner
The San Francisco 49ers have joined forces with Joovv Red-Light Therapy in a unique collaboration which sees the 49ers become the first sports franchise...
DraftKings names Michael Jordan as board of directors special advisor
DraftKings has named NBA Hall of Fame inductee and six-time NBA champion Michael Jordan as a special advisor to the company’s board of directors.
The chairman...
NBA players secure investment in blockchain-based game developer Dapper Labs
Dapper Labs, the developer behind blockchain game NBA Top Shot, has secured $11.4m in new funding from investors which includes the likes of Miami...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...
Venum to replace Reebok as official UFC partner
Premier mixed martial arts promotion, UFC has announced that VENUM, the combat sports apparel and accessories designer, will become its new exclusive global outfitting...