Qatar 2022: Marketing must ‘go from day one’ to address winter...
Sports fans and businesses have been gearing up for an unusual spectacle later this year as the winter World Cup looms, interfering with the...
QSL accesses ‘experience, insight, and practical knowledge’ in FIFA partnership
The Qatar Stars League (QSL) has formed a partnership with FIFA, aimed at improving the standards of professional club management and administration across the...
Inoue vs Donaire fight to ‘heavily feature’ Stake.com branding
The upcoming bantamweight title rematch between Naoya Inoue and Nonito Donaire on June 7 in Tokyo is being sponsored by cryptocurrency betting and gaming...
TV Asahi and Nippon TV stream FIBA Basketball World Cup 2023
The FIBA Basketball World Cup 2023 in Japan is set to be shown live on both TV Asahi and Nippon TV.The channels have each...
F1’s Japanese Grand Prix renamed under Honda sponsorship
Formula One has confirmed that Honda will be the title sponsor of the Japanese Grand Prix in this season’s 2022 FIA Formula One World...
Hong Kong racing strikes ‘single season record’ 11.5% prize money increase
A ‘record total’ prize money of HK$1.62 billion (approximately £158.6 million) has been announced for Hong Kong racing throughout the 2022/23 racing season.The Hong...
Al Sadd SC becomes New Balance’s first Middle East sponsorship
Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...
8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
Star India renews Premier League rights until 2025
The Premier League has maintained its coverage in the Indian subcontinent via a renewal of its media rights arrangement with Star India.As a result...