Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023. The online gambling company’s branding will...
Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.888 branding is set...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.For the 2022/23 season, the deal will cover the...
Trident Leagues receive another ‘vital financial injection’ from Entain
Trident Leagues has extended its community sports investment-based partnership with Entain, as the latter provides ‘critical funding’ to the sport.Backed by the Entain Foundation...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
RB Leipzig builds relationship with AOC ahead of 2022/23 season
RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.The firm has also...
Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.As the Premier League team looks...
FC Barcelona builds on Socios.com digital assets partnership
FC Barcelona has revealed Socios.com as a strategic technology partner in a bid to build upon the club’s blockchain, NFT and digital assets, and...
NBA and Sportradar elevate partnership with new virtual offering
Sportradar has officially launched its basketball betting product, Virtual NBA, backed by its ‘historic database’ and multi-year partnership with the NBA.The computer-generated betting solution...