FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club.The firm’s sports...
Home of Brentford FC becomes Gtech Community Stadium
Brentford FC has formed a ten-year naming rights partnership with Grey Technology Limited (Gtech), as the stadium is renamed to the Gtech Community Stadium.Previously...
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
The involvement of sports organisations in the Web2 to Web3 journey is becoming stronger week-by-week, as teams, leagues and associations look to take advantage...
Report: Euro 2020 driving commercial opportunities in women’s football
Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey.A...
EngageRM targets NBA expansion as Milwaukee Bucks partnership signed
Sports technology supplier EngageRM has secured a new US partner in the NBA’s Milwaukee Bucks, as the company seeks to bolster its presence in...
Fluminense renews ‘master sponsorship’ with Betano sportsbook
Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano.Running until June 2025, the ‘master sponsorship’ arrangement will focus on...
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
Watford FC has joined forces with SeatGeek to implement the latter’s mobile digital ticketing experience with enhanced functionality.From purchase journey through stadium entry, the...
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...
Man City releases ‘affordable on-demand’ Recast Channel
Manchester City has officially launched its Recast Channel, as the club’s pre-season US Tour fixture against Bayern Munich on Saturday was made available on...
YCCC catches on to fan engagement opportunities in Virtua partnership
Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...