Juventus makes FIFA return in ‘new generation’ EA partnership
Juventus FC has partnered with EA as the Italian top-flight football club returns to the EA Sports football video game series beginning in EA...
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
The British Horseracing Authority (BHA) has formed a partnership with HEROS which becomes the group’s specialist provider for equine aftercare welfare programmes.Overseen by The...
Racing League backed twice by William Hill in betting partnership
The Racing League has named William Hill as its official betting partner for the second year in a row, as the bookmaker sponsors the...
Soccer Champions Tour 2022 to broadcast on DAZN
DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...
PDC extends Betfred World Matchplay title sponsorship
The Professional Darts Corporation (PDC) has announced that Betfred is remaining as title sponsor of the Betfred World Matchplay under a three-year partnership extension.The...
DAZN keeps the faith in betting venture after BT Sport blow
DAZN remains confident in its ambitions in the sports betting space as well as its continued streaming success, having been dealt a blow regarding...
RMG ‘knows and grows’ racing audience with EngageCraft
Racecourse Media Group (RMG) has formed a year-long partnership with EngageCraft to launch a digital fan engagement campaign using the EngageCraft Touch platform.The firm...
Serie A further embraces digital engagement as Sorare partnership signed
Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare.The multi-year deal will facilitate the development...
UK markets watchdog greenlights BT and Warner Bros sports media JV
Warner Bros. Discovery and BT Group’s joint venture has been given the greenlight by the UK’s Competition and Markets Authority (CMA).This will enable the...
Morecambe FC lands heavyweight sponsorship with Tyson Fury
Two-time heavyweight boxing champion Tyson Fury has been named as the latest sponsor of Morecambe FC.The Gypsy King’s brand will appear on the Sky...