Turkish basketball video content distributed with Sportradar
The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content.The deal will see...
DAZN offers ‘richer’ content with launch of boxing NFTs
DAZN Group has launched a boxing-focused NFT global marketplace, DAZNBOXING.io, with the first collection including ‘exciting moments’ from 2021 DAZN fights.This new offering is...
UK racing promotes ‘many different voices’ in diversity campaign
A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport.Named #AllintheRace, the initiative...
Mastercard pauses Poulter and McDowell deals following LIV involvement
Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...
Man City and OKX launch player street art in enhanced kit...
Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming...
Sky Sports News partners William Hill to boost sport-focused strategies
Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season.A LinkedIn post...
PSG shares social responsibility commitment in FDJ partnership
Paris Saint-Germain (PSG) and FDJ have signed a three season-long partnership which sees the firm's sports betting brands become premium partners of the club.The...
From ‘unsuitable’ to record-breaking: Women’s Euro 2022 hits 68k attendance
A new record total of 68,781 people turned up to watch hosts England win 1-0 against Austria in the opening game of UEFA Women's...
Leeds expands ‘long-standing’ Astonish partnership to training wear
Leeds United has revealed that personal care and household cleaning brand, Astonish, will become the official training wear partner for the team’s 2022/23 campaign.The...
Coca-Cola ‘feels at home’ in SSC Napoli partnership
SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...