Luís Figo becomes brand ambassador for Digitain
Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.The firm stated that the...
Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
The Game is on in the ‘Sports Betting Zone’: insights and...
The 'Sports Betting Zone' at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...
‘Historic moment for football’ as safe standing areas are given the...
The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...
QPR places CopyBet on back of shirts ahead of 2022/23 season
Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.The collaboration sees CopyBet become the...
OGC Nice signs VBET as three-season partner
OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...
City Football Group gains majority ownership of Palermo FC
City Football Group (CFG) has acquired a majority stake in Palermo FC, with Sicilian ‘life-long’ fan Dario Mirri remaining as club President and Chairman...
Ayr Gold Cup enters second lap of Virgin Bet partnership
The Ayr Gold Cup has extended relations with Virgin Bet, retaining naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs...
F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’
Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025...