York Racecourse boosts prize funds in Sky Bet sponsorship renewal
Sky Bet has been confirmed as a partner of York Racecourse until 2028, under the terms of an extended and enhanced contract arrangement. A key...
UEFA appoints OPPO as sponsor to ‘spotlight inspirational moments’
UEFA has partnered electronics company OPPO across its competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA...
Socios.com moves to Rugby Union in three Premiership partnerships
Socios.com has formed partnerships with Rugby Union teams Leicester Tigers, Harlequins and Saracens.The three clubs will launch fan tokens on the blockchain platform, which...
Qatar Goodwood Festival signs up Coral as sponsor of 10 races
Goodwood Racecourse has named bookmaker Coral the official fixed-odds betting partner of the Qatar Goodwood Festival for the next three years.The commercial relationship sees...
Euroleague Basketball furthers German fanbase in Deutsche Telekom deal
Euroleague Basketball has extended its Deutsche Telekom agreement which will continue to broadcast the Turkish Airlines EuroLeague and 7DAYS EuroCup to MagentaSport.MagentaSport, the dedicated...
AC Milan eyes up fashion partnership with Hally & Son
AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...
ECB makes cricket ‘even more accessible’ in Sky Sports media deal
The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...
Real Madrid and BMW pursue shared sustainability commitments
Real Madrid has partnered with automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi.The La Liga club’s...
Liverpool secures 17-years of Standard Chartered Bank partnership
Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...
BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts
The Competition and Markets Authority (CMA) has launched an investigation on BT, IMG Media, (including Premier League Productions), ITV and Sky.The investigation relates to...