Pelicans provide ‘unfettered access’ with local Bally Sports deal
The New Orleans Pelicans have extended its media rights deal with Bally Sports New Orleans, ensuring the regional network will remain the team’s exclusive...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.Zebra Valley is the...
NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.The collaboration names...
Converging worlds, sports betting products & growth: SBC Summit North America...
More than 250 industry's brightest minds will gather at SBC Summit North America to discuss the main challenges in the North American region, the...
Boston Marathon returns to ESPN and WCVB
The Boston Athletic Association (BAA) has revealed that ESPN and WCVB Channel 5 will serve as the exclusive national and local broadcast partners for...
PGA Tour gains first betting partner outside of the US with...
The PGA Tour has named gambling firm bet365 as the official betting operator of the tournament in a three-year deal.Through until 2024, bet365 will...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...
NWSL prioritises growth of the game in Just Women’s Sports media...
The National Women’s Soccer League (NWSL) has formed a media partnership with Just Women’s Sports (JWS).The sports coverage platform has acquired the rights to...
Phoenix Malta superbowl renamed under Enteractive partnership
Phoenix Malta has signed an agreement with igaming player retention and reactivation firm, Enteractive, which will see the inaugural Maltese Super Bowl fixture rebranded...