Converging worlds, sports betting products & growth: SBC Summit North America...
More than 250 industry's brightest minds will gather at SBC Summit North America to discuss the main challenges in the North American region, the...
Boston Marathon returns to ESPN and WCVB
The Boston Athletic Association (BAA) has revealed that ESPN and WCVB Channel 5 will serve as the exclusive national and local broadcast partners for...
PGA Tour gains first betting partner outside of the US with...
The PGA Tour has named gambling firm bet365 as the official betting operator of the tournament in a three-year deal.Through until 2024, bet365 will...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...
NWSL prioritises growth of the game in Just Women’s Sports media...
The National Women’s Soccer League (NWSL) has formed a media partnership with Just Women’s Sports (JWS).The sports coverage platform has acquired the rights to...
Phoenix Malta superbowl renamed under Enteractive partnership
Phoenix Malta has signed an agreement with igaming player retention and reactivation firm, Enteractive, which will see the inaugural Maltese Super Bowl fixture rebranded...
NHL incorporates Caterpillar to create ‘compelling initiatives’
The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...
NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
Apple introduces ‘historic first’ MLS streaming service
Major League Soccer (MLS) has announced a partnership with Apple which sees the Apple TV app become the exclusive home of every single live...