British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
The esports report – Stripe ends esports payments support
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition focuses on esports platforms...
Report: New Zealand’s All Blacks takes first place in global rugby...
The national rugby team of New Zealand has once again emerged as the most valuable rugby brand in the world. A new report by Brand...
Charlotte Hornets and MeetKai invite fans to the first virtual NBA...
The Charlotte Hornets are teaming up with conversational AI firm MeetKai to launch the first NBA virtual fan shop.According to MeetKai, the new digital...
Bookmakers prepare for spike in value of horse racing streaming rights
British bookmakers might have to pay more if they want to continue showing horse racing from next year onwards. According to the Betting and Gaming...
Penguins upgrades away kits with First National Bank logo
NHL team the Pittsburgh Penguins has signed with F.N.B. Corporation and its subsidiary First National Bank in a new away game kit partnership. As part...
Betfred renews long-term partnership with Rugby League
Betfred and Rugby League Commercial (RLC) have extended their contract by three more years for a total of 10 seasons until 2026. Betfred first teamed...
UK and Ireland handpicked as hosts for men’s UEFA Euro 2028
The UK and Ireland have been announced as the hosts of the men’s UEFA European Championship 2028 after Turkey’s withdrawal from the bidding process. In...
NFL Players Association signs Infinite Athlete to strengthen commercial appeal
The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...