The NFL and Microsoft boosts matchday technology for new season
The National Football League (NFL) and Microsoft has extended its partnership, allowing for NFL gamedays to feature a wide range of new Microsoft technology.The...
Cornelius Lysaght chosen as Fitzdares’ new racing ambassador
Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral...
Watford FC and Sportsbet.io to co-host inaugural Crypto Cup
Building on its sponsorship agreement with Watford FC, Sportsbet.io and the London club have planned to raise awareness of cryptocurrencies by hosting the inaugural...
Sam Fowler: How influencers in sport are changing the game
KSI vs Logan Paul II was arguably one of the most talked about boxing events of 2019, merging the world of YouTube influencers with...
The PGA Tour launches GolfBet platform
PGA Tour and The Action network have announced the launch of GolfBet, the first ever golf-focused betting content platform.GolfBet’s platform will feature weekly articles...
WTA embraces youth initiatives with Lilly Pulitzer partnership
The Women’s Tennis Association (WTA) has announced a partnership with fashion brand Lilly Pulitzer, with the aim to unify the brands’ youth empowerment initiatives...
Matchroom Sport joins the streaming sector with Matchroom Live
Sports programming supplier Matchroom Sport has announced its first global streaming platform, offering worldwide access to its portfolio of events in Darts, Snooker, Golf and...
BHA addresses ‘critical’ integrity issues with RaceWISE update
Strengthening its commitment to racing integrity, the British Horseracing Authority (BHA) has updated its anonymous reporting service RaceWISE which will allow individuals to report...
NHL pens historic FanDuel streaming deal
Regular season National Hockey League (NHL) games are set to be streamed via FanDuel Sportsbook, following the announcement of a streaming partnership between NHL and...
The Premier League continues Indian football partnership with ISL
A new agreement has been signed between the English Premier League (EPL) and the Indian Super League (ISL) which continues the EPL’s influence and...