Neymar signing assists DAZN with Spanish goals
Global live and on-demand streaming service, DAZN, has expanded its global reach into an eighth market by going live in Spain in a bid...
Nike steps into esports with LPL partnership
Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...
The European Tour confirms Betfred as title sponsor of British Masters
The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters.
The agreement, for an initial two years,...
South American football banks on Mastercard sponsorship
South American Football Confederation (CONMEBOL) has announced a deal with global payment provider Mastercard for the renewal of its sponsorship with the Copa América,...
PUMA elevates global footprint with City Football Group partnership
PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...
Boxing’s pay-per-view power struggle
In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...
Sportradar strikes exclusive MLB data partnership
Major League Baseball (MLB) has united with Sportradar to announce a wide-ranging, multi-year partnership to enhance and expand distribution of MLB’s real time game...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
European football responsible for most suspicious betting alerts according to GLMS
Issuing its annual report, the GLMS has revealed that the most prominent sport to appear in the list of suspicious betting alerts was football.Football alerts...
ITTF extends partnership with 12Bet
The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...