eToro expands portfolio of Premier League partners

Global multi-asset investment platform eToro has been announced as the ‘Official Online Trading Partner’ of Everton FC.  As part of the deal, the organisation will gain global...

KP Snacks partnership expands reach of The Hundred

Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred. The new long-term partnership with...

Exploring the Premier League’s relationship with sleeve sponsors

Since the start of the 2017/18 season, the Premier League (PL) has allowed clubs to have sleeve sponsors on kits. That first season, the main...

Derby County strengthens relationship with Umbro

English Championship side, Derby County has extended its partnership with Umbro. The deal comes as the Manchester-based brand celebrates 95 years of existence this year, building on...

Global Marketing Director Derek Sun on the shared values of OPPO...

Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...

Betway unites with PSG’s DOTA 2 esports team

PSG.LGD, the DOTA 2 esports team of French Ligue 1 champions PSG, has announced a new sponsorship with online bookmaker Betway. The six-figure agreement will see Betway branding...

Newcastle United signs MansionBet as UK betting partner

Online sports betting operator, MansionBet has been announced as the official UK betting partner of Newcastle United. The two-year deal, brokered by SEM Global, will...

The NBA strengthens digital partnership with Tencent

The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.  The exclusive official digital partnership, was...

Leyton Orient strengthens partnership with EnergyBet

Leyton Orient has strengthened its longstanding partnership with EnergyBet, as the club's Official Betting Partner. The relationship between the two has spanned four seasons and continues...

La Liga flying high with Iberia deal

Iberia and La Liga have signed a partnership which will see the Spanish airline company become the football league’s official regional partner in China...