beIN Sports brings Bundesliga to MENA for another three years
beIN Sports has extended its rights to broadcast the Bundesliga in all 24 countries across the Middle East and North Africa (MENA) for a...
Orioles partners Fanatics for a more ‘diverse inventory’ of top brands
The Baltimore Orioles have announced a partnership that sees digital sports platform Fanatics become the team’s official end-to-end omnichannel retail partner starting next year.
Fanatics,...
Sports clubs’ bookmaker partnerships investigated by Brazil’s Ministry of Justice
The Ministry of Justice in Brazil is looking into the commercial partnerships that sports clubs and media owners hold with online sportsbook firms.
The investigation...
talkSPORT broadcasts 49ers games to fans in the UK
talkSPORT has revealed that it will broadcast 11 or more regular season San Francisco 49ers games in the UK, as well as additional 49ers...
Aston Villa nets Kaiyun Sports sleeve sponsorship
Aston Villa has named Asian betting brand Kaiyun Sports as the club’s new official principal partner and official sleeve partner.
The pair will look to...
German Ice Hockey adds four years to PENNY partnership
The German Ice Hockey League (DEL) has extended its title sponsorship agreement with food discounter PENNY by a further four years.
In an enhanced partnership...
Vanderbilt University secures FirstBank football stadium naming rights
Vanderbilt University has signed a 10-year football stadium naming rights and campus collaboration agreement with FirstBank.
Announced last week by Candice Lee, Vice Chancellor for...
ESPN home of US Open for 14th consecutive year
ESPN has announced that it will broadcast the US Open for the 14th year in a row, as it also enters its eighth year...
Genius Sports and Bally’s Interactive enter wide-ranging betting partnership
Genius Sports has sealed a partnership with Bally’s Interactive in a bid to build upon its strategy for the North American betting market.
As part...
Audi announces ‘major moment’ in F1 World Championship entry
The Formula One World Championship has revealed that Audi is joining the competition as a power unit supplier, starting from the 2026 season
The news...