PUMA elevates global footprint with City Football Group partnership

PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...

Wolves enters Chinese esports market with Weibo collaboration

UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...

FA kick-off partnership with PayPal to improve grassroots payments

The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...

ITTF extends partnership with 12Bet

The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...

MGM Resorts named as title sponsor of 2019 MGM MLB Opening...

MGM Resorts has been named by Major League Baseball (MLB), Major League Baseball Players Association (MLBPA) and MGM Resorts International as the title sponsor...

Netball NI significantly grows its partnership network ahead of Netball World...

In the run up to this year’s Netball World Cup, which is set to take place from the 12 - 21 July in Liverpool,...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

Manchester United strengthens commercial footprint with Marriott

Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International. As part of the agreement, the...

EFL extends partnership with Thai Airways

The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...