Bayern Munich and Deutsche Telekom enhance digital developments

FC Bayern Munich has formed an early extension of its 20-year collaboration with Deutsche Telekom, which will now run to 2027.  The firm will receive...

PGA Tour optimises the fan journey with Qualtrics

The PGA Tour has named Qualtrics as the official experience insights provider of both the PGA Tour and PGA Tour Champions. The competition will now...

Worldwide Express extends its presence in NASCAR

Worldwide Express has been named as the official logistics partner of NASCAR since becoming a primary team sponsor earlier this year. The news comes on...

Detroit Lions expand Fanatics deal with new retail experience

The Detroit Lions and Fanatics has formed an expansion of its existing e-commerce partnership as the company becomes the team's end-to-end omnichannel retail partner.  The...

SPFL and Sky in talks over £29.5m extensive Premiership deal

The Scottish Professional Football League (SPFL) is nearing an extension of its Sky Sports deal until 2029, according to reports. This would allow the broadcaster...

LaLiga and RushBet enhance ‘high quality’ content partnership

LaLiga has announced the expansion of its wagering partnership with sportsbook RushBet throughout the continent. The Spanish league is linking with the Rush Street Interactive-operated...

WTT and NFT Technologies create greater fan engagement opportunities

World Table Tennis (WTT) has partnered with NFT Technologies to encompass fan engagement in digital collectibles, metaverse experiences, play-to-earn and move-to-earn gaming. “WTT has been...

Rugby World Cup 2021 adds INEOS to sponsorship portfolio

The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament. Adding to its sports performance portfolio including...

Portuguese football clubs tackle counterfeit merchandise with LaLiga Tech

LaLiga Tech and Liga Portugal have announced a partnership that aims to improve the technology development of the Portuguese competition. Building upon its content and...

Aston Villa welcomes Duelbits to the Premier League

Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season. The agreement will see the crypto casino...