Schalke crafts multi-year hülsta sponsorship deal

Schalke 04 has penned a new multi-year sponsorship with furniture manufacturer hülsta, marking the brand's first Bundesliga partnership. As a result of the new collaboration,...

MLB extends ESPN coverage to further European and African territories

Major League Baseball (MLB) has announced increased coverage in Europe and Africa is set to be provided to added after expanding its pre-existing international...

Ford off to the races with Kentucky Derby deal

Ford Motor Company and Churchill Downs have agreed a multi-year partnership which will see the car brand become an official partner of both the...

Sir Robert McAlpine builds new Paralympic partnership

ParalympicsGB has revealed that UK-based civil engineering company Sir Robert McAlpine has become an official partner of the Tokyo 2020 Paralympic Games. The firm was...

F1’s Scuderia AlphaTauri cruises with Moose extension

Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...

McLaren ‘Buzz’ round the track with latest partnership

Set to begin as of the start of the upcoming 2020 Formula One (F1) season, the McLaren Racing team has announced a brand new...

The esports report: AIMAG adds esports to medal list plus CoD...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This edition takes a look at esports...

West Ham rolls with RoadX Tyres partnership

Premier League side West Ham United has revealed RoadX Tyres as its Official Tyre Partner, in a deal brokered by Lagardère Sports and Entertainment. The...

NFL reignites 2K Games partnership after 16 years

The National Football League (NFL) has secured a multi-year partnership with 2K Games that will see multiple video games be created by the developer. 2K...

FIBA secures global partnership with TicketSocket

The International Basketball Federation (FIBA) has announced a five year deal with US based firm TicketSocket, providing its ticketing solutions for all the organisation’s...