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Sponsorship
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Partners
Time to read: 2 min
UK National Lottery backs GB Sevens teams ahead of Tokyo Olympics
December 22, 2020
BREAKING
Partners
Time to read: 2 min
ATP Tour lifts gambling sponsorship ban
December 21, 2020
Everton FC's Goodison Park
BREAKING
Partners
Time to read: 2 min
Everton moves into Colombian market with Rushbet sponsorship
December 18, 2020
BREAKING
Partners
Time to read: 2 min
Betfred expands rugby roster with England triple sponsorship for RLWC
December 17, 2020
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Partners
Time to read: 2 min
MansionBet signs two year deal with Newbury races
December 16, 2020
BREAKING
Partners
Time to read: 3 min
AFC expands Continental Tires sponsorship for Asian Cup
December 16, 2020
BREAKING
Partners
Time to read: 2 min
ECB and Vitality continue extensive sponsorship deal
December 16, 2020
Dundalk FC supporters
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Partners
Time to read: 2 min
Dundalk FC seals record commercial deal with BetRegal
December 16, 2020
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Sponsorship
Time to read: 3 min
DHL to deliver British and Irish Lions’ South African tour
December 15, 2020
BREAKING
Partners
Time to read: 2 min
NFL extends sponsorship deals on both sides of the Atlantic
December 14, 2020
BREAKING
Sponsorship
Time to read: 3 min
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
December 10, 2020
BREAKING
Partners
Time to read: 2 min
Crystal IS technology strengthens Miami Dolphins' fight against COVID-19
December 9, 2020
Cyclist Chris Froome passes by the Arc de Triomphe during Tour de France
BREAKING
Partners
Time to read: 2 min
Orange introduces 5G network to Tour de France in renewed ASO partnership
December 9, 2020
BREAKING
Sponsorship
Time to read: 4 min
DCMS to probe sports relationship and dependency with betting
December 8, 2020
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Features
Time to read: 6 min
Beyond Sport Global Awards winners dedicate resources to gender equality in sport
December 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
Tote Group raises £20m to expand into world of athletics and football
December 7, 2020
Manuel Lanzini in action for West Ham United
BREAKING
Latest News
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Sports sponsorship under scrutiny as Gambling Act review gets underway next week
December 4, 2020
Low shot of an athletics track
BREAKING
Partners
Time to read: 2 min
Hyperice enhances USA Cycling and USA Track & Field team performances
December 4, 2020
Fulham Football Club corner flag at Craven Cottage
BREAKING
Partners
Time to read: 2 min
ClearScore secures first football partnership with Fulham
December 3, 2020
BREAKING
Partners
Time to read: 2 min
StarCasinò grows Serie A roster in Napoli agreement
December 1, 2020
Middlesbrough FC's logo
BREAKING
Partners
Time to read: 3 min
Kindred Group gives back to Middlesbrough community in new foundation initiative
November 30, 2020
BREAKING
Partners
Time to read: 3 min
Leeds United names Hisense as new club partner
November 27, 2020
Adam Hills poses at Warrington's Victoria Park
BREAKING
Sponsorship
Time to read: 3 min
Rugby League World Cup 2021 selects £10m capital grant recipients
November 27, 2020
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026