Barcelona unites with Sony to combine music and sport

FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons. The partnership will seek to utilise the creation of audio and...

32Red hails the impact of Rooney signing

Following Wayne Rooney’s sensational return to English football with Derby County, the club’s Executive Chairman revealed that the Championship side has been offered a...

Everton ‘tackles period poverty’ with Lil-Lets sponsorship

Everton Ladies has partnered with feminine hygiene brand Lil-Lets ahead of the upcoming 2019/20 FA Women's Super League (WSL) season. As a result, Lil-Lets becomes...

Bayer 04 Leverkusen scores shirt sponsorship extension

Bundesliga outfit Bayer 04 Leverkusen has announced a four year extension with Barmenia Versicherungen to continue as the club’s sponsor.  Barmenia, a German insurance company,...

Bordeaux strikes new partnership with Betclic

French Ligue 1 side, Girondins de Bordeaux has unveiled a new partnership with online sports betting operator, Betclic Everest Group.  The two year partnership will see the Betclic...

Inter Miami toasts Heineken partnership

Inter Miami CF, the new Major League Soccer (MLS) franchise headed by David Beckham, has announced Heineken as its first official sponsor.  The multi-year deal...

Nike strengthens support for US women’s soccer

Nike has deepened its investment in US women's soccer, extending its partnership with the National Women's Soccer League (NWSL) to continue in its role as...

Rakuten ‘playing the long game’ with Golden State Warriors sponsorship

Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...

Crystal Palace looks to boost digital engagement with MyPeople

Crystal Palace F.C. has partnered with MyPeople to utilise analytics and gain exposure through the club's digital channels. The multi-year partnership will see the MyPeople Group become...

EFL Trophy ups a gear with new sponsorship

The EFL Trophy has unveiled new car marketplace, Leasing.com as its primary sponsor for the upcoming season. The exclusive partnership sees the competition become known...