UFC enlists SPRIBE as new marketing partner for UFC 294
Ahead of this weekend’s UFC 294 card in Abu Dhabi, the mixed martial arts promotion has formed a marketing partnership with crash game provider...
FC Barcelona and Spotify agree unique Rolling Stones El Clásico activation
As part of the club’s partnership with Spotify, FC Barcelona has confirmed a special shirt for the upcoming El Clásico on 28 October.The jersey...
Alpine gains McIlroy, Joshua and more as investors
A plethora of sports stars have major significant investments into the Alpine Formula One team in its latest €200m funding round. Four-time golf major winner...
Newcastle Women’s & England Golf to poster new growth in women’s...
Amateur golf body England Golf has teamed up with Newcastle United Women (WFC) to encourage and empower women and girls to get involved in...
PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
Saudi Arabia signs PepsiCo-owned brand Lay’s to boost women’s football
The Saudi Arabian Football Federation (SAFF) has strengthened its partnership portfolio by signing Lay’s potato crisps as an official sponsor. Under the three-year deal, the...
IRFU and Bank of Ireland partnership deepens until 2028
The Irish Rugby Football Union (IRFU) and the Bank of Ireland’s relationship has strengthened as the latter becomes Irish rugby’s official partner until the...
Cleveland Cavaliers names Coca-Cola as official partner
The Cleveland Cavaliers has partnered with ABARTA Coca-Cola Beverages and Rock Entertainment Group for the global drink brand to become the NBA franchise’s official...
Pirelli becomes main tyre sponsor of Formula 1 World Championship
The World Motor Sport Council has given the green light for Pirelli to become the exclusive tyre supplier of the FIA Formula 1 World...
Soccerment partners with Inter Milan’s Dimarco to ‘transform’ football through AI
Football artificial intelligence (AI) firm Soccerment has announced a three-year partnership with Inter Milan and player Federico Dimarco to help “transform the future of...